Strategic Marketing

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[Persona name]

Details

Customer pain point	Customer goal	How your business / product can help?
[Example: We have trouble keeping our fans on social media engaged because we only have so much time to dedicate to each network.]	[Example: We want to be able to engage our social media audience and save time.]	[Example: Hootsuite allows you to schedule posts and messages across networks from a single dashboard.]
Pain point #2	Goal #2	Your solution #2
Pain point #3	Goal #3	Your solution #3
Pain point #4	Goal #4	Your solution #4

Pain points and goals