Busniess Plan

VISION AND OPPORTUNITY

PERSONAL BOARD OF DIRECTORS

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Personal Business Plan Annaëlle Veyrard

► EDUCATIONAL AND CARREER GOALS AFTER LEAVING UW : > Short-term : After the exchange quarter in UW, I will graduate in my master’s in Management of Cultural Institutions in June 2017. After that, I will integrate the School of Public Affairs in Sciences, in September 2017 (since I postponed my admission).Doing so, I aim at expanding my skills and knowledge, in order to broaden the horizons of my professional carreers orientations, having three areas of expertise : Arts History, Arts Administration and Public Affairs. > Long-term: I have different options of potencial careers I would like to pursue : 1) Curatorial Carreer: To pursue this path, the next steps would be to intern as a Production Intern (setting up exhibitions and performances), while launching a cultural webzine, writing articles about Visual and Performing Arts. 2) Public Affairs Career, working towards strenghtening the relationships between the Arts and cities. Working in an Office of Arts and Culture in a city (in France or abroad) would thus be a long-term objective, while interning in some Consulting agencies specialized in Culture and Public Affairs, auditing the specificities of various territories and programming cultural offer would be short-terms objectives. ► PURPOSE, VALUES AND MISSIONS: - Impact : Further the link between Culture, Public Spaces and cities. Broadening the access to the Arts. I believe I would be successful if I enrich peoples' lives, and contribute to civic and global dialogues. - Personal Development : Being passionate about what I am doing every day and building in a long term perspective, and always dealing with new intellectual challenges - Key questions : Am I passionate about what I am doing ? Do I believe in what I am doing as enriching people lives ? Am I challenging and improving myself, broadening my horizons and learning new things ?

► MARKET AND OPPORTUNITY As regards "Culture in Global city", there is definitely an opportunity to embrace the complexity of the links between culture and equitable urban development. It is all the more true since culture now plays a key role in urban transformation projects, emphasizing the role of culture as regards two dimensions: first, arts and culture as a showcase of the city, contributing to enhance its attractiveness. On the other hand, city global development,economic shift and town planning can now be built around culturaldevelopment, considering Creativity as a lever for the economic developement and revitalizations of cities. As for the curatorial career, I do think that there is some opportunities, since at the same time people are more and more interested in discovering new ideas, and at the same time it is a necessity to present forward-thinking art and ideas. Nevertheless, I must admit that there are only a few curatorial positions available and a lot of high-profile applicants. In that regard, considering «B plan» is essential.

MARKETING AND IMPLEMENTATION STRATEGY

►POSITIONING STATEMENT

►COMPELLING VALUE I am able to bring my strong curiosity and willingness to always learn new things and tackle new challenges. To my employer, I am able to bring my adaptability in combination with my sense of initiative and creativity: I worked in different types of organizations and countries, and thus learnt to quickly adapt myself to new environments, grasp the codes and skills required tocommit myself to a project. Meanwhile, I can bring the knowledge I aquired from my background, and thus be able to innovate and suggest new ways of considering an issue since I havea wide range of elements in mind. ►DIFFERENCIATION: These various experiences, as well as my three areas of expertise provide me a capacity to dialogue with a wide range of interlocutors and actors. In addition, I am both strongly commited to public interest and service while being able to think entrepreneurially.

RISKS AND MITIGATION

• My aunt (Director of an Hospital): because she is a very successful and inspiring woman as a professional, and incredibly well managed her carrer. She is working in a completely different area, but she always gives me really good advice as regards career development and networking. Above all, our approaches and ways of considering things are very different: she has a very analytical mind, a strategic and long-term vision, and she is very pragma- tic, while I am more driven by passion and emotions. That is why it is so interesting and valuable to have her as a mentor: she can make up for my weaknesses, and I strongly value her point of view. • My sister (master’s student in Publishing and Literature): because she knows me perfectly; and she is always willing to truly listen to me and discuss until we reach a solution when I have to address an issue. When I feel overwhelmed or stressed, talking to her always has a tremendous positive effect. In addition, she is working in the same cultural area, thus she is able to grasp the issue at stake when I have to deal with a professional dilemma. • My ideal mentor would be José-Manuel Gonçalvès, the Art Director of the Public Center I was interning at in Paris, because I do believe in his social and artistic commitment, and I admire the artistic projects he has launched. His career represents a model of what I would like to accomplish.

► KEY MILESTONES, MEASUREMENTS AND RISK MITIGATION STRATEGIES • Launching the Cultural Webzine I am currently working on. • Develop it until it became a reference for the General Public and for the Professionals (Long-term objective) Measurement: professional network • Interning at an Office of Arts and Culture of a city, and as a Production Assistant, in order to definitely choose between the two carrer goals I want to pursue (at least which one first):identify whether I like one of them more than the other, or think strategically - does one option definitely break down the opportunity to pursue the other one?- Measurement : within a year, at the middle of my second master’s , having determined which path I will follow in order to find a final internship (then possibily first job) in an area related to.

►Failure Lesson: one of the most significant failure I had to get through was a error of assessment : after my PrepSchool, I was accepted at HEC, a very prestigious Business School, but I chose to rather integrate Audencia, because this school had a concentration in Cultural Management, and a double-degree with the School of Fine Arts and the School of the Louvre. Despite advice of professors, friends and family, I obstinately followed my own opinion. I regretted this choice during several years; and worked very hard to overcome and compensate for this initial choice. Since then, I have learnt to ask for and consider the others’ opinion and avice, especially if they are different from mines and give me another insight. Thus, I was inspired by this life lesson as one of my guidelines to establish my «Board of Directors».

For cities and cultural stakeholders willing to experiment ways to broaden the access to the arts, diversify the contemporary arts canon and expand the role arts and culture can play in a growing city, I am a passionate professio- nal, who is able to bring my sense of creativity and initiative to create and experiment new projects embracing the complexity of the links between culture and equitable urban development. To do so, and unlike other high-profile professionals, I have been living and working in three continents and thus can provide a wide range of references to further my sense of creativity and initiative; and I am both strongly committed to public interest while being able to think entrepreneurially.