Busniess Plan

Vision and Opportunity

Vision and Opportunity

Vision and Opportunity

• My goals after leaving UW are to get a job with a video game company, turn over management of my small business to employees (not work there anymore in the store), found and maintain a Seattle women in gaming networking/charitable group

• My non-career related mission is to launch a Seattle Women in Gaming group meant for women who are employed or wish to be employed in the video game industry. The group’s goal is to foster positive relationships between women in the industry, and provide the confidence and tools needed for young women to break into video game careers. In building this, I have asked myself 3 mission questions: -How do I want to be remembered? -How can I help other women succeed in a male-dominated industry? -How can I share my knowledge and passion in a positive way with others?

• I define my opportunity as a professional career in the operations/community/marketing side of video games, and also the chance to help other women succeed in this traditionally male-dominated industry through personal relationships and guidance.

Marketing & Implementation Strategy

• For the video game industry, Kelsey is a highly knowledgeable woman with a passion for video games and their history. With experience in game industry PR, event management, and YouTube entertainment, and owning a used video game retail store, she is committed to sharing her passion and helping other women achieve their goals.

• My value is in my ambition and hard work. I have been blessed with many things in my life including the support of mentors and friends, but I would not be where I am without long, sleepless nights, prioritizing my work and my dreams before entertainment. I am also a bit of a video game history buff, and have unique passions within the industry.

• I am different from others because I have the experience and borderline obsession that others do not. I am always reading, learning, and sharing with others, which has led me to become a somewhat recognizable face in game communities.

Risks & Mitigation

• Checkpoint 1: Find support for and launch Seattle Women in Gaming Checkpoint 2: Graduate from UW Checkpoint 3: Get a job at a video game studio, and cease working at Pink Gorilla

• I will feel successful after each one of these checkpoints, as all are important steps to getting where I want to be. I hope to inspire other women, but I also hope that someday nobody is inspired by me because it won’t be out of the ordinary to see successful women in the game industry.

• Because it is an entertainment-based industry, the game industry is notoriously difficult to break into. I also have had some experience of not being taken seriously due to my height (under 5’) and gender.

• I will continue to gain experiences and develop my skills to make sure I can really stack up with the competition. I try to carry myself proudly and confidently so that no one can challenge my competence or bring me down. I try to talk to people as often as possible to improve my confidence and build a great network.

BOARD OF DIRECTORS

Satoru Iwata

Ambitious and clever, a founding member of HAL Laboratories at 21. His focus on consistent quality and his ability to inspire others saved HAL from certain bankruptcy. As

president of Nintendo, he spearheaded development of the DS and Wii – both of which broke sales records. Many attribute his

success not just to his brilliant programing, but to his

commitment to making games fun and accessible for EVERYONE.

Emmett Shear

The CEO of Twitch, a genius new platform that has transformed the

gaming industry and created an avenue for entertainment

“entrepreneurs” to rise to fame, with the richest of them making nearly half a million dollars per year. The creation of an entirely

new entertainment industry is an enormous legacy and has brought new opportunities and challenges

to the gaming industry.

Hillary Clinton

Nobody knows the struggle of trying to make it in a man’s world

like Hillary Clinton. She is the definition of a strong, driven

woman who has refused to ride on the coattails of her husband’s

success, working just as tirelessly to succeed in law and politics.

KELSEY LEWIN - PERSONAL BUSINESS PLAN

FAILURE: A mentor of mine hires me for contract event work sometimes, and we had just returned from New York Comic Con. She took me to coffee and told me that my off-handed negativity was immature and unprofessional. In addition, I had messed up an important client request, and she

said that she had considered letting me go. I will never forget how mortifying and upsetting it was to let down a woman that I admire and respect so much. I am thankful that I got to learn this lesson

early before it could jeopardize my career.