PERSONALBRAND ASSIGNMENT
Silvia3375
PersonalBrandMKT306.pptxPersonal Brand Assignment
MKT 306
Due October 14, 2020 Worth 100 points or 10% of your final grade
Develop a marketing plan to guide your future (SLO 2).
Use resources from the TAMUC and College of Business Career Centers to help with the assignment.
Steps 1 and 2 Focus on You as a Product
Step 1: Personality Inventory – Use Personality Pathways (short version of Myers-Briggs) to find your profile
Once you have your 4 letter profile, look up the description, characteristics and career fields frequently pursued by people with this profile. (see Myers-Briggs Test Overview attachment under Week 5)
Print the description and highlight the 3 or 4 qualities that describe you best.
Circle the career fields that are closest to what you’ve been thinking about after graduation for consideration
Step 1 Resources
Personality Pathways: https://www.personalitypathways.cm/type_inventory.html
Myers-Briggs Overview:
Your Personality Type: When you decide on your preference in each category, you have your own personality type, which can be expressed as a code with four letters.
ISTJ http://www.personalitypage.com/ISTJ_car.html ISFJ https://www.personalitypage.com/html/ISFJ_car.html
INFJ https://www.personalitypage.com/html/INFJ_car.html INTJ https://www.personalitypage.com/html/INTJ_car.html
ISTP http://www.personalitypage.com/ISTP_car.html ISFP http://www.personalitypage.com/ISFP_car.html
INFP http://www.personalitypage.com/INFP_car.html INTP https://www.personalitypage.com/INTP_car.html
ESTP https://www.personalitypage.com/ESTP_car.html ESFP http://www.personalitypage.com/ESFP_car.html
ENFP https://www.personalitypage.com/ENFP_car.html ENTP http://www.personalitypage.com/ENTP_car.html
ESTJ http://www.personalitypage.com/ESTJ_car.html ESFJ http://www.personalitypage.com/html/ESFJ_car.html
ENFJ https://www.personalitypage.com/ENFJ_car.html ENTJ http://www.personalitypage.com/ENTJ_car.html
Example of Myers Briggs Profile for ESTP
Action-oriented
Live in the present moment
Dislike abstract theory without practical application
Like to see immediate results for their efforts
Fast-paced and energetic
Flexible and adaptable
Resourceful
Seldom work from a plan - make things up as they go
Fun to be around
Highly observant
Excellent memory for details
Excellent people skills
Good-natured
Excellent ability to see an immediate problem and quickly devise a solution
Attracted to adventure and risk
May be flashy or showy
Like initiating things - not necessarily following them through to completion
Example of Myers-Briggs Profile for INFJ
Large, rich inner store of information that they have gathered
Highly observant and aware of people's feelings and reactions
Excellent memory for details that are important to them
Very in-tune with their surroundings - excellent sense of space and function
Can be depended on to follow things through to completion
Will work long and hard to see that jobs get done
Stable, practical, down-to-earth
Dislike working with theory and abstract thought
Dislike doing things that don't make sense to them
Value security, tradition, and peaceful living
Service-oriented: focused on what people need and want
Kind and considerate
Likely to put others' needs above their own
Learn best with hands-on training
Enjoy creating structure and order
Take their responsibilities seriously
Extremely uncomfortable with conflict and confrontation
Step 2: Table Describing Product
Four Parts to the Table:
Personal Characteristics: words that describe you, including Myers-Briggs profile
Content Knowledge: things you know from your major, courses taken, certifications
Process Knowledge and skills: things you can do or demonstrate
Industry Knowledge: areas of business you have worked in through jobs, internships, volunteer experiences or family background (such as retail industry, technology, fast food, sports, education, banking)
Product Table Example
| Personal Characteristics | Content Knowledge | Process Knowledge and Skills | Industry Knowledge |
| ENFJ (Extroverted, Sensing, Feeling, Judging) | Marketing Major | Operate cash register, customer service skills | Family grocery store |
| Exceptional people skills | Retail Management | Open and Close restaurant; schedule shifts | Fast food restaurant (summer job) |
| Organizational abilities | Certified in Excel, SAP | Conduct inventory, order merchandise | Boutique (internship) |
| Creative and imaginative |
Step 3: Target Market
Research jobs you will qualify for after graduation.
Apply steps in CH 7 to (1) segment the market of potential employers by industry, geography, skills needed, (2) select a target position/ industry/size company that you want to work for and (3) position yourself to fit the job.
Find a job description through a website, such as Indeed or on the COB Career Services Website
Step 4: Price
Look at the average starting salary for new hires in the field/company you want to work for.
Consider what other benefits might be offered (vacation, health insurance, car, phone or phone allowance, tuition reimbursement, training, etc. Look at YouScience for more information.
Step 5: Layout of Assignment
Leo A Lion, Jr.
Personal Brand Assignment Sample Layout
Target Market – what and why, include the job description.
Use www.jobscan.co to compare your resume with the job description. Report percentage match
Product – describe yourself and what you can offer the company. Then insert your table.
Price – report what you are likely to get for the job you selected.
Place – how will you distribute information about yourself? Job fairs, websites, networking?
Promotion - summarize how you add value to the employer. Insert your resume at the end.
Improve your Resume Using Handshake
Login to www.hirealion.com
Click on students
Click on Documents (top right)
Upload resume
Career Services may approve or designate “Changes Required”
If not approved, make changes and resubmit
Do soon to allow enough time for feedback before project is due
