personal brand assignment
sapana200
PersonalBrandMKT306.pptxPersonal Brand Assignment
MKT 306
Due March 5, 2020 Worth 100 points or 10% of your final grade
Develop a marketing plan to guide your future (SLO 2).
Use resources from the TAMUC and College of Business Career Centers to help with the assignment.
Steps 1 and 2 Focus on You as a Product
Step 1: Personality Inventory – Use Personality Pathways (short version of Myers-Briggs) to find your profile
Once you have your 4 letter profile, look up the description, characteristics and career fields frequently pursued by people with this profile. (see Myers-Briggs Test Overview attachment under Week 5)
Print the description and highlight the 3 or 4 qualities that describe you best.
Circle the career fields that are closest to what you’ve been thinking about after graduation for consideration
Step 1 Resources
Personality Pathways: https://www.personalitypathways.cm/type_inventory.html
Myers-Briggs Overview:
Your Personality Type: When you decide on your preference in each category, you have your own personality type, which can be expressed as a code with four letters.
ISTJ http://www.personalitypage.com/ISTJ_car.html ISFJ https://www.personalitypage.com/html/ISFJ_car.html
INFJ https://www.personalitypage.com/html/INFJ_car.html INTJ https://www.personalitypage.com/html/INTJ_car.html
ISTP http://www.personalitypage.com/ISTP_car.html ISFP http://www.personalitypage.com/ISFP_car.html
INFP http://www.personalitypage.com/INFP_car.html INTP https://www.personalitypage.com/INTP_car.html
ESTP https://www.personalitypage.com/ESTP_car.html ESFP http://www.personalitypage.com/ESFP_car.html
ENFP https://www.personalitypage.com/ENFP_car.html ENTP http://www.personalitypage.com/ENTP_car.html
ESTJ http://www.personalitypage.com/ESTJ_car.html ESFJ http://www.personalitypage.com/html/ESFJ_car.html
ENFJ https://www.personalitypage.com/ENFJ_car.html ENTJ http://www.personalitypage.com/ENTJ_car.html
Step 2: Table Describing Product
Four Parts to the Table:
Personal Characteristics: words that describe you, including Myers-Briggs profile
Content Knowledge: things you know from your major, courses taken, certifications
Process Knowledge and skills: things you can do or demonstrate
Industry Knowledge: areas of business you have worked in through jobs, internships, volunteer experiences or family background
Product Table Example
| Personal Characteristics | Content Knowledge | Process Knowledge and Skills | Industry Knowledge |
| ENFJ (Extroverted, Sensing, Feeling, Judging) | Marketing Major | Operate cash register, customer service skills | Family grocery store |
| Exceptional people skills | Retail Management | Open and Close restaurant; schedule shifts | Fast food restaurant (summer job) |
| Organizational abilities | Certified in Excel, SAP | Conduct inventory, order merchandise | Boutique (internship) |
| Creative and imaginative |
Step 3: Target Market
Research jobs you will qualify for after graduation.
Apply steps in CH 7 to (1) segment the market of potential employers by industry, geography, skills needed, (2) select a target position/ industry/size company that you want to work for and (3) position yourself to fit the job.
Find a job description through a website, such as Indeed or on the COB Career Services Website
Step 4: Price
Look at the average starting salary for new hires in the field/company you want to work for.
Consider what other benefits might be offered (vacation, health insurance, car, phone or phone allowance, tuition reimbursement, training, etc. Look at YouScience for more information.
Step 5: Layout of Assignment
Leo A Lion, Jr.
Personal Brand Assignment Sample Layout
Target Market – what and why, include the job description.
Use www.jobscan.co to compare your resume with the job description. Report percentage match
Product – describe yourself and what you can offer the company. Then add your table
Price – report what you are likely to get for the job you selected.
Place – how will you distribute information about yourself? Job fairs, websites, networking?
Promotion - summarize how you add value to the employer. Insert your resume at the end
Improve your Resume Using Handshake
Login to www.hirealion.com
Click on students
Click on Documents (top right)
Upload resume
Career Services may approve or designate Changes Required
If not approved, make changes and resubmit
Do soon to allow enough time for feedback before project is due
