I need your help with Marketing class 450

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Period5DecisionReasoning.pdf
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Period Five

Colombia Forecasted Market Share: 42.2% Active SKUs:

1. Economy Small Tube Gel 2. Economy Medium Tube Gel 3. Economy Large Tube Gel

4. Healthy Small Pump Gel 5. Healthy Medium Pump Gel 6. Healthy Large Pump Gel

7. Kids Small Pump Gel 8. Kids Medium Pump Gel 9. Kids Large Pump Gel

10. Whitening Small Tube Gel 11. Whitening Medium Tube Gel 12. Whitening Large Tube Gel

Pricing

1. Economy Small Tube Gel: 4899 COP 2. Economy Medium Tube Gel: 6099 COP 3. Economy Large Tube Gel: 6599 COP

4. Healthy Small Pump Gel: 4999 COP 5. Healthy Medium Pump Gel: 6299 COP 6. Healthy Large Pump Gel: 6699 COP

7. Kids Small Pump Gel: 4899 COP 8. Kids Medium Pump Gel: 6099 COP 9. Kids Large Pump Paste: 6599 COP

10. Whitening Small Tube Gel: 4999 COP 11. Whitening Medium Tube Gel: 6299 COP 12. Whitening Large Tube Gel: 6699 COP

Allowance

1. Economy Small Tube Gel: 5% 2. Economy Medium Tube Gel: 5%

3. Economy Large Tube Gel: 5%

4. Healthy Small Pump Gel: 5% 5. Healthy Medium Pump Gel: 5% 6. Healthy Large Pump Gel: 5%

7. Kids Small Pump Gel: 8% 8. Kids Medium Pump Gel: 8% 9. Kids Large Pump Paste: 8%

10. Whitening Small Tube Gel: 10% 11. Whitening Medium Tube Gel: 10% 12. Whitening Large Tube Gel: 10%

Ad Campaign Budget

- Families Healthy: Lower budget to 500 Million COP - Families Kids: Lower Budget to 800 Million COP - Families Whitening: Create with budget of 1000 Million COP

Channels

1. Traditional 2. Self-Serve 3. Hypermarket 4. Web/Other 5. Wholesale

Sales Force

1. Traditional: 12 Salespeople 2. Self-Serve: 12 Salespeople 3. Hypermarket: 18 Salespeople 4. Web/Other: 5 Salespeople 5. Wholesale: 5 Salespeople

Promotion Budget

1. Traditional: 1800 Million COP 2. Self-Serve: 1200 Million COP 3. Hypermarket: 800 Million COP 4. Web/Other: 300 Million COP 5. WholesaleL 300 Million COP

Chile Forecasted Market Share: 32.1%

Active SKUs:

1. Economy Small Tube Gel 2. Economy Medium Tube Gel 3. Economy Large Tube Gel

4. Healthy Small Pump Gel 5. Healthy Medium Pump Gel 6. Healthy Large Pump Gel

7. Kids Small Pump Gel 8. Kids Medium Pump Gel 9. Kids Large Pump Gel

10. Whitening Small Tube Gel 11. Whitening Medium Tube Gel 12. Whitening Large Tube Gel

Pricing

1. Economy Small Tube Gel: 1399 CLP 2. Economy Medium Tube Gel: 1599 CLP 3. Economy Large Tube Gel: 1899 CLP

4. Healthy Small Pump Gel: 1499 CLP 5. Healthy Medium Pump Gel: 1699 CLP 6. Healthy Large Pump Gel: 1999 CLP

7. Kids Small Pump Gel: 1399 CLP 8. Kids Medium Pump Gel: 1599 CLP 9. Kids Large Pump Gel: 1899 CLP

10. Whitening Small Tube Gel: 1499 CLP 11. Whitening Medium Tube Gel: 1699 CLP 12. Whitening Large Tube Gel: 1999 CLP

Allowance

1. Economy Small Tube Gel: 8% 2. Economy Medium Tube Gel: 8% 3. Economy Large Tube Gel: 8%

4. Healthy Small Pump Gel: 10% 5. Healthy Medium Pump Gel: 10% 6. Healthy Large Pump Gel: 10%

7. Kids Small Pump Gel: 11% 8. Kids Medium Pump Gel: 11% 9. Kids Large Pump Gel: 11%

10. Whitening Small Tube Gel: 14% 11. Whitening Medium Tube Gel: 14% 12. Whitening Large Tube Gel: 14%

Ad Campaign Budget

- Families Healthy: Lower budget to 200 - Families Kids: Create with budget of 800 - Families Whitening: 1000

Channels

1. Traditional 2. Self-Serve 3. Hypermarket 4. Web/Other 5. Wholesale

Sales Force

1. Traditional: 8 2. Self-Serve: 8 3. Hypermarket: 15 4. Web/Other: 3 5. Wholesale: 3

Promotion Budget

1. Traditional: 300 Million CLP 2. Self-Serve: 200 Million CLP 3. Hypermarket: 400 Million CLP 4. Web/Other: 100 Million CLP 5. Wholesale: 100 Million

Mexico Forecasted Market Share: 36.3% Active SKUs:

1. Economy Small Tube Gel 2. Economy Medium Tube Gel 3. Economy Large Tube Gel

4. Healthy Small Tube Paste 5. Healthy Medium Tube Paste 6. Healthy Large Tube Paste

7. Kids Small Tube Paste 8. Kids Medium Tube Paste 9. Kids Large Pump Paste

10. Whitening Small Tube Gel 11. Whitening Medium Tube Gel 12. Whitening Large Tube Gel

Pricing

1. Economy Small Tube Gel: 33 MXN 2. Economy Medium Tube Gel: 38.3 MXN 3. Economy Large Tube Gel: 45 MXN

4. Healthy Small Tube Paste: 33.5 MXN 5. Healthy Medium Tube Paste: 37 MXN 6. Healthy Large Tube Paste: 48 MXN

7. Kids Small Tube Paste: 31 MXN 8. Kids Medium Tube Paste: 33 MXN 9. Kids Large Pump Paste: 34 MXN

10. Whitening Small Tube Gel: 33.5 MXN 11. Whitening Medium Tube Gel: 37 MXN 12. Whitening Large Tube Gel: 48 MXN

Allowance

1. Economy Small Tube Gel: 6% 2. Economy Medium Tube Gel: 6% 3. Economy Large Tube Gel:6%

4. Healthy Small Tube Paste:6% 5. Healthy Medium Tube Paste: 6% 6. Healthy Large Tube Paste: 6%

7. Kids Small Tube Paste:6% 8. Kids Medium Tube Paste:6% 9. Kids Large Pump Paste:6%

10. Whitening Small Tube Gel: 8% 11. Whitening Medium Tube Gel: 8%

12. Whitening Large Tube Gel: 8% Ad Campaign Budget

- Families Economy: Lower budget to 75 MXN - Families Healthy: Lower budget to 125 MXN - Families Whitening: Create with budget of 200 MXN

Channels

1. Traditional 2. Self-Serve 3. Hypermarket 4. Web/Other 5. Wholesale

Sales Force

1. Traditional: 33 2. Self-Serve: 20 3. Hypermarket: 60 4. Web/Other:15 5. Wholesale: 5

Promotion Budget

1. Traditional: 61.87 MXN 2. Self-Serve: 34.39 MXN 3. Hypermarket: 68.77 MXN 4. Web/Other: 9.43 MXN 5. Wholesale: 12 MXN

Peru Forecasted Market Share: 17.4% Active SKUs:

1. Whitening Small Tube Gel 2. Whitening Medium Tube Paste 3. Whitening Large Tube Gel 4. Whitening Medium Pump Paste

5. Healthy Small Tube Paste 6. Healthy Medium Tube Paste 7. Healthy Large Tube Paste

8. Economy Small Tube Gel 9. Economy Medium Tube Paste

10. Kids Small Tube Paste 11. Kids Medium Tube Paste 12. Kids Large Pump Paste

Pricing

1. Whitening Small Tube Gel: 4.95 PEN 2. Whitening Medium Tube Paste: 6.50 PEN 3. Whitening Large Tube Gel: 7.15 PEN 4. Whitening Medium Pump Paste: 6.75 PEN

5. Healthy Small Tube Paste: 4.80 PEN 6. Healthy Medium Tube Paste: 7.10 PEN 7. Healthy Large Tube Paste: 8.30 PEN

8. Economy Small Tube Gel: 5.50 PEN 9. Economy Medium Tube Paste: 7.20 PEN

10. Kids Small Tube Paste: 4.50 PEN 11. Kids Medium Tube Paste: 4.75 PEN 12. Kids Large Pump Paste: 5.10 PEN

Allowance

1. Whitening Small Tube Gel: 8% 2. Whitening Medium Tube Paste: 13% 3. Whitening Large Tube Gel: 13% 4. Whitening Medium Pump Paste: 14%

5. Healthy Small Tube Paste: 10% 6. Healthy Medium Tube Paste: 6% 7. Healthy Large Tube Paste: 10%

8. Economy Small Tube Gel: 6% 9. Economy Medium Tube Paste: 8%

10. Kids Small Tube Paste: 12% 11. Kids Medium Tube Paste: 13% 12. Kids Large Pump Paste: 13%

Ad Campaign Budget

- Families Healthy: 1.2 mil PEN - Families Kids: 4.3 mil PEN - Families Whitening: 6.5 mil PEN - Older Healthy: 4.5 mil PEN

Channels

1. Traditional 2. Self-Serve 3. Hypermarket 4. Web/Other 5. Whole

Sales Force

1. Traditional: 14 2. Self-Serve: 8 3. Hypermarket: 12 4. Web/Other: 5 5. Whole: 6

Promotion Budget

1. Traditional: 2.0 2. Self-Serve: 0.9 3. Hypermarket: 2.8 4. Web/Other: 0.5 5. Whole: 1.0

Brazil Forecasted Market Share: 29.6% Active SKUs:

1. Economy Small Tube Gel 2. Economy Medium Tube Gel 3. Economy Large Tube Gel

4. Healthy Small Pump Gel 5. Healthy Medium Pump Gel 6. Healthy Large Pump Gel

7. Kids Small Pump Gel 8. Kids Medium Pump Gel 9. Kids Large Pump Gel

10. Whitening Small Tube Gel 11. Whitening Medium Tube Gel 12. Whitening Large Tube Gel

Pricing

1. Economy Small Tube Gel: 2. Economy Medium Tube Gel: 3. Economy Large Tube Gel:

4. Healthy Small Pump Gel: 5. Healthy Medium Pump Gel: 6. Healthy Large Pump Gel:

7. Kids Small Pump Gel: 8. Kids Medium Pump Gel: 9. Kids Large Pump Paste:

10. Whitening Small Tube Gel: 11. Whitening Medium Tube Gel: 12. Whitening Large Tube Gel:

Allowance

1. Economy Small Tube Gel: 2. Economy Medium Tube Gel: 3. Economy Large Tube Gel:

4. Healthy Small Pump Gel: 5. Healthy Medium Pump Gel: 6. Healthy Large Pump Gel:

7. Kids Small Pump Gel: 8. Kids Medium Pump Gel: 9. Kids Large Pump Paste:

10. Whitening Small Tube Gel: 11. Whitening Medium Tube Gel: 12. Whitening Large Tube Gel:

Ad Campaign Budget

- Families Healthy: Lower to 10 Million BRL - Families Kids: Lower to 15 Million BRL - Families Whitening: Create with 75 Million BRL Budget

Channels

1. Traditional 2. Hypermarket 3. self-serve 4. Web/Other 5. Wholesale

Sales Force

1. Traditional: 10 2. Self-Serve:12 3. Hypermarket:14 4. Web/Other: 6 5. Wholesale: 3

Promotion Budget 28 BRL

1. Traditional: 2. Self-Serve: 3. Hypermarket: 4. Web/Other: 5. Wholesale:

Argentina Forecasted Market Share: 15.2% Active SKUs:

1. Economy Small Tube Gel 2. Economy Medium Tube Gel 3. Economy Large Tube Gel

4. Healthy Small Tube Paste 5. Healthy Medium Tube Paste 6. Healthy Large Tube Paste

7. Kids Small Tube Paste 8. Kids Medium Tube Paste 9. Kids Large Pump Paste

10. Whitening Small Tube Gel 11. Whitening Medium Tube Gel 12. Whitening Large Tube Gel

Pricing

1. Economy Small Tube Gel: 200 ARS

2. Economy Medium Tube Gel: 250 ARS 3. Economy Large Tube Gel: 300 ARS

4. Healthy Small Tube Paste: 200 ARS 5. Healthy Medium Tube Paste: 300 ARS 6. Healthy Large Tube Paste: 350 ARS

7. Kids Small Tube Paste: 200 ARS 8. Kids Medium Tube Paste: 250 ARS 9. Kids Large Pump Paste: 300 ARS

10. Whitening Small Tube Gel: 200 ARS 11. Whitening Medium Tube Gel: 300 ARS 12. Whitening Large Tube Gel: 350 ARS

Allowance

1. Economy Small Tube Gel: 6% 2. Economy Medium Tube Gel: 6% 3. Economy Large Tube Gel: 6%

4. Healthy Small Tube Paste: 6% 5. Healthy Medium Tube Paste: 6% 6. Healthy Large Tube Paste: 6%

7. Kids Small Tube Paste: 8% 8. Kids Medium Tube Paste: 8% 9. Kids Large Pump Paste: 8%

10. Whitening Small Tube Gel: 12% 11. Whitening Medium Tube Gel: 12% 12. Whitening Large Tube Gel: 12%

Ad Campaign Budget

- Families Healthy: Lower budget to 100 Million ARS - Families Kids: Lower budget to 200 Million ARS - Families Whitening: Create with budget of 400 Million ARS

Channels

1. Traditional 2. Self-Serve 3. Hypermarket 4. Web/Other 5. Wholesale

Sales Force 1. Traditional: 14 2. Self-Serve: 10 3. Hypermarket: 12 4. Web/Other: 3 5. Wholesale: 3

Promotion Budget

1. Traditional: 40 2. Self-Serve: 30 3. Hypermarket: 20 4. Web/Other: 20 5. Wholesale: 20