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Perception1210.pptx
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Perception

Perception: The unique way we order and interpret reality

Risk we run: assuming there is only ONE way to order/interpret reality

Multiple internal realities

Stage 1: Selection

How do we choose what to pay attention to? 4 factors influence our attention

Stage 2: organization

Figure/ground

Punctuation

Framing

stage 2: organization

Framing

Stage 3: interpretation

Interpretation cheat sheet: schemata

Gestalt theory