Marketing

Marketing Plan for Pepsi Kane

Name

Institutional Affiliation

Marketing Plan for Pepsi Kane

Executive Summary

Business concept

Pepsi Kane is an alcoholic business that has targeted to sell its healthy and nutritious drinks to the customers on the market across the world. The alcoholic business will operate in the United States and other countries of the world. This company has majored in producing healthy and nutritious alcoholic drinks and sell them to the thirsty customers in different parts of the world who are in need. Pepsi Kane drinks will contain all the nutritious contents which are required for human health and a ten percent alcohol content which is very safe for our consumers.

Management structure

There is a good management structure in the company that will ensure everything runs smoothly and the company makes maximum profit. Pepsi Kane will have a good management system that will help run the business. There will be the president who will be in charge of the of the company, vice president, board members and a team of employees. There will be a management hierarchy that will guide the company so that it can achieve its objectives.

Market need

There are so many customers on the market who are in need of healthy and nutritious drinks on the market. Pepsi Kane used this only opportunity to produce an alcoholic drink that is safe for consumption by the customers because it has only a ten percent alcohol content and other nutritious contents that are healthy for the body. The major target audience for our products are the adults who aged in between 18-50 years. This is a group of people who like to have fun and enjoy alcoholic drinks. The target group earns between $15,000-$40,000 annually. The target group some of them are students in colleges and universities or athletes who play games such as football, basketball or volleyball. Pepsi Kane has targeted to sell the non-alcoholic beverage drinks in highly populated areas that have good transport system that can be used by consumers. The first prioritized regions are in urban areas because of the high rising number of the youth both male and female.

Competitive advantage

Drinks from Pepsi Kane are very nutritious and healthy therefore safe for consumption by our consumers, they are also available in retail stores and other strategic places at affordable prices to our customers. this strategy has given us an advantage over other competing alcoholic companies on the market. Pepsi Kane has a unique way of competing, we advertise our products online and we have created our new market niche whereby our drinks have all the flavors and the nutritious contents. The company considers all level of consumers both who have a lot of money and those with a low level of income. We package our products in different sizes which are available at different prices, this makes our non-alcoholic beverage drinks to be affordable to our consumers worldwide. Our products are available in different food stores, retail shops and wholesalers worldwide. Our customers have a quick access to our products because they are available everywhere. These strategic positioning has given Pepsi Kane an advantage over other competing companies in the market. Pepsi Kane has taken all the risks; we produce drinks that can stay for over one month when stored in cool places. We also produce drinks that are safe for consumption by our consumers.

SWOT Analysis for Pepsi Kane

· We produce non-alcoholic beverage drinks that is fast growing and lacks competition.

· Managers and employees of our company are well trained and they have past experience from working in other companies.

· There is a readily available market that will buy and consume our products

· There is enough capital and equipment that enable the business operation run successfully

· There is teamwork between the employees and the managers within the organization which makes it easy for the company to achieve its objectives

Weaknesses

· Some of the management team is not experienced therefore being inefficient.

· The company lacks enough capital that it can use to establish more branches.

Opportunities

· There is a large demand in the market where we can supply more products.

· Large companies have stopped supplying smaller markets and we can take this advantage.

· There is a high demand of alcoholic beverage drinks in the market and we will use this opportunity to sell more of our products

Threats

· There are large market leaders who are very hard to displace.

· There are no barriers to entry of new competitors in the market making it inconvenient for our company.

Pepsi Kane

My selected company is Pepsi, this is a company that produces non-alcoholic beverage drinks and sells it to the customers. I propose for them a new product called Pepsi Kane which is a n alcoholic beverage drink that has 10% alcohol content. There is a good marketing opportunity for the company to grow and expand their sales in the market. There is a large number of people across the world who like alcoholic drinks for different reasons. Pepsi plans to take care of this customers by providing to them healthy and nutritious drinks but with a ten percet alcohol content. From the competitor research we have done, there is still need in the market whereby more customers require to have healthy and tasty alcoholic drinks. Most alcoholic companies in the industry produce alcoholic beverage drinks with a high content of alcohol which is dangerous to the customers, some of the alcoholic drinks are not healthy and they have malicious side effects but Pepsi Kane will be an alcoholic drink with no side effects at all.

There are many opportunities in the market that Pepsi plans to take with the introduction of Pepsi Kane alcoholic drink. There is a large number of customers across the world who are alcoholic, Pepsi will supply them with Pepsi Kane which is nutritious and at an affordable price, this will make the company to make more profit and take over other competitors (Esser & Jernigan, 2015). There is an increased focus and health and wellness by the consumers in the market. Pepsi Kane will be an alcoholic drink which will have ten percent alcohol content and it will not have any health effect to our consumers. We will produce nutritious drinks and sell them to our customers. Another opportunity we will take is being convenient to our customers, we will pack our drinks in cans to give our consumers ease of drinking, this will make us sell more of Pepsi Kane.

Full-fledged Proposal for Executive approval

Pepsi has an opportunity to produce a healthy and nutritious alcohol drink called Pepsi Kane and sell it to the customers in the market. This is a very brilliant idea for the company because many competitor non-alcoholic companies on the market have only focused on producing non-alcoholic beverage drinks and energy drinks. Pepsi Kane will be a non-alcoholic drink with a small percentage of alcohol, this will not have any side effect to the consumers. Most alcoholic companies have focused on producing drinks with a high alcohol content which is very harmful to the health of the consumers. Their drinks are also very bitter and this discourages the people to consume more and those ones who consume the drinks they do not do it regularly because they fear that they might develop kidney failure and other diseases, Pepsi Kane will be a sweet and delicious drink, this will encourage more customers to buy the drink therefore Pepsi company will be able to make more profit. The drink will not have any side effect and a customer can consume it as many times as he or she wants to a day. we will also pack Pepsi Kane drinks in cans, this will make it easy for our customers to consume our drinks. The drinks will also be available at affordable prices, we will ensure that we fulfill our customers demand and through this, we will be able to make more profit than other companies in the market.

Our product is very unique from others; it is an alcoholic beverage drink with 10% alcohol content. We have decided to make a drink that will be safe for consumption by any person because it is tasty and sweet and someone cannot realize if he or she is consuming an alcoholic drink. Our target audience are adults who are 18 years and above, these are people who like consuming alcoholic beverages and it is only Pepsi Kane that is safe for consumption because it has no side effects at all (Esser, & Jernigan, 2015). Our drink can be consumed by any person despite being male or female, we target every person that is alcoholic. We are hoping to change the alcoholic behavior of people from across the world, we want them to adopt a Pepsi Kane an alcoholic drink that is safe for consumption and it also have nutritious contents, we want people to stop consuming alcoholic drinks that causes diseases to them or puts their lives at a risk. Our geographic audience are places with a large number of people who gather for entertainment, this places includes bars and restaurant, our drinks will also be available in supermarkets and other food and beverage stores.

I think the perfect time for Pepsi to introduce Pepsi Kane is during festive season such as December when most people are free and they enjoy themselves with their families or friends. During this time, we will be able to sell more of our drinks if the chief executive officer and the management team will agree to do this. This opportunity is good for Pepsi because it will give the company a chance to expand and reach more customers in the market. In addition, it will be the only chance for the organization to serve customers with a good alcoholic drink that has no side effects. There are some challenges that I see with this new product, most customers in the market are used to non-alcoholic Pepsi drinks and they might start losing trust with our products, another challenge is that there are established alcoholic brands in the market and it is very hard to challenge them, so we will experience difficulties launching Pepsi Kane

Positioning statement for Pepsi Kane

Pepsi Kane is the best alcoholic drink for our thirsty customers on the market, it is a drink that gives you energy as well as make you feel happy. Our drinks have the best nutritious contents plus ten percent alcohol content which is recommended for your health.

MARKETING MIX

PRODUCT

· Our alcoholic beverage drink Pepsi Kane is healthy and nutritious with a ten percent alcoholic content. Our product satisfies our alcoholic customers who need tasty and nutritious drinks, instead for them to go and buy different drinks, they will just get what they need in Pepsi Kane at once therefore this will quench their thirst as well as make them happy.

· Pepsi Kane has different ingredients that are used to produce it, it contains some small amount of sugar to make it sweet, it has 10% alcohol content and other nutrients that are required by the human body. We know the needs of our customers that is why we decided to produce this unique drink because we are usually our customers will enjoy the taste.

· Pepsi Kane is a drink packed in cans, it will be easy for the customers to consume it because they will just open the can and start consuming the drink direct, it does not require bottle openers.

· Pepsi Kane will be a drink that can be consumed anywhere by our customers, once one has bought it anywhere, for example in a restaurant he or she can just consume it or even carry it and consume it from home. It is not restricted like other alcoholic drinks that are harmful to human health.

· Pepsi is a colorless drink that has a good taste because of the flavors that were used to produce it. The drink will be colorless and it will be packed in silvery cans so that it can look attractive to the eyes of our consumers.

PRICE

· Pepsi Kane will be a valuable product to our customers because it will have a good taste and nutritious contents that they need. Our drink will not have any side effect to our consumers so it will be safe for consumption anywhere anytime.

· Pepsi Kane will be available in available prices depending on the amount packed in cans. We will have smallest amounts which will be very cheap, so it will be easy for anyone to buy and consume the drink anywhere.

· Our pricing strategy will be very unique, most alcoholic beverage company do not have small amounts of drinks and their prices are very high, this discourages most of the customers to buy their drinks but Pepsi Kane will be very affordable, we will be able to access more customers in the market than other established companies.

· In addition, we will have discounts for our regular customers and those who purchase our drinks in large amounts, this will encourage more customers to come and buy our drinks because they know they will get a motivation.

PLACE

· our drinks will be available in different places across the world where our customers can access them with ease and consume it. We will supply our drinks in grocery stores where most people go for shopping.

· Pepsi Kane will also be available in supermarkets, bar and restaurants where individuals for entertainment and refreshment.

· Am sure we will be able to sell more if we use this strategy and the organization will be able to make profit.

· We will use the appropriate distribution channels to reach our customers. we will have online submissions where people can order our drinks and we deliver to them

· We will send some samples to other catalog companies so that they can help us distribute our drinks in the market.

· Our strategy will be very unique and different from our competitors because most of them do not have online submissions, we will use this opportunity to serve our customers where they are.

PROMOTION

· We intend to reach our customers using all the possible means possible, we will pass our marketing message to our customers in the market once we have completed with all the process needed to produce Pepsi Kane.

· We plan to reach our customers in the market using online advertising methods. We will use popular social media platforms such as Facebook and Instagram to reach a large number of people from across the world.

· We will post important information about Pepsi Kane in our website and Facebook page and the customers can ask questions or write their reactions about our products and we will provide a feedback to them.

· We will also advertise our products on Televisions and radios. We will be able to get more consumers because most of them watch Television and immediately after their favorite programs, they can also see advertisements about Pepsi Kane.

· We will also use billboards to advertise our products. There is seasonality in the market and we will launch our product in December when most of the people are on a holiday and they have time to enjoy themselves.

· Most of competitors use the internet to market their products, we have decided to use all the advertising methods so that we can reach more customers in the market.

· The cans will have the Name Pepsi Kane written there in green color and a large font then there will be some information about the ingredients and expiry date written in the can.

· We will produce different sizes of cans that will be holding our drinks, we will have 250ml, 500ml, 750ml and the largest size will be 1000ml. the main objective of having all the sizes is because we want to cater for the needs of all our customers.

· Pepsi Kane will be very different from other drinks from our competitors because it will be packed in good cans and it will be sweet and tasty with all nutritional contents.

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Measurement and analytics Plan for Pepsi Kane

To measure our success, we will base on important factors which will determine our brand launch success. The first determinant of our success will be the number of customers that will buy our drinks at the first time. The second determinant will be the revenues that we will collect at the first time.

References

Esser, M. B., & Jernigan, D. H. (2015). Multinational alcohol market development and public health: Diageo in India. American journal of public health, 105(11), 2220-2227.

Esser, M. B., & Jernigan, D. H. (2015). Multinational alcohol market development and public health: Diageo in India. American journal of public health, 105(11), 2220-2227.