Video game(World of Warcraft) Marketing Plan

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The objective of this paper is to make and give many recommendations as to what you think the company should be doing in their marketing that they are not doing at present (based on your analysis and development of the marketing plan for the brand over this term).

To begin, your team will need to select a video-gaming brand. Assume that your team has been “hired” by the brand that you select as a consultant group to develop a formal marketing plan.

Working in teams over the duration of this course, you will explore a variety of marketing concepts, theories, facts, analytical procedures, techniques, and models to analyze and develop marketing strategies for your selected video-gaming brand. During each class session, coordinated with the Marketing Management (Kotler & Keller, 2016) text chapters, your work on the Video-Gaming Industry case project will build into a formal marketing plan.