Essay

Peloton Advertisement Assignment

Recently, there was a Peloton advertisement that received a lot of mixed reviews, but most of them were negative.

Using the theory and background information about Peloton discussed in class, write an essay, in which you argue that the Peloton advertisement was sexist and dystopian. In your essay, you must include the theory and any pertinent information about Peloton discussed in class.

Anything referenced to this assignment is fair game to use. You may use other sources as well. There is no minimum or maximum number of sources to use. You can use MLA format.

The minimum number of required pages for this assignment is 3 pages. However, you can always go over. This assignment can also be combined with the final paper for a total of 8 pages (3 for the Peloton Advertisement Assignment and 5 for the Final Paper).

Articles for this assignment are at the following links:

https://www.today.com/video/peloton-ad-actress-monica-ruiz-tells-her-story-74963525915

https://www.nbcnews.com/nightly-news/video/peloton-responds-to-controversy-over-new-holiday-commercial-74517573672

https://www.today.com/video/see-ryan-reynolds-surprise-peloton-ad-actress-monica-ruiz-live-on-today-74964037894

https://www.cnbc.com/2019/02/12/how-peloton-exercise-bikes-and-streaming-gained-a-cult-following.html

https://www.tmz.com/2019/12/09/peloton-wife-monica-ruiz-nice-lucky-snl-joke-hilarious/

https://www.theatlantic.com/magazine/archive/2019/12/the-tribe-of-peloton/600748/

https://www.buzzfeednews.com/article/olivianiland/peloton-wife-ad-ryan-reynolds-gin

https://www.nytimes.com/2019/12/03/business/peloton-bike-ad-stock.html

Books that might help you are as follows:

Corrigan, T. (2010). A short guide to writing about film (7th ed.). Pearson Longman.

Journal articles that might help you are as follows:

Calder-Dawe, O., & Gavey, N. (2016). Jekyll and Hyde revisited: Young people’s constructions of feminism, feminists and the practice of “reasonable feminism.” Feminism & Psychology, 26(4), 487–507. https://doi.org/10.1177/0959353516660993

Cooper, B. (2000). “Chick Flicks” as Feminist Texts: The Appropriation of the Male Gaze in Thelma & Louise. Women’s Studies in Communication, 23(3), 277. https://doi.org/10.1080/07491409.2000.11735771

Jones, S. C., & Reid, A. (2011). Sex and Sexism in Australian Alcohol Advertising: (Why) Are Women More Offended than Men?. Contemporary Management Research, 7(3). https://doi.org/10.7903/cmr.9567

Ogletree, S. M., Diaz, P., & Padilla V. (2019). What is feminism? College students’ definitions and correlates. Current Psychology, 38, 1576-1589. https://doi.org/10.1007/s12144-017-9718-1

Parsons, D. (2005). Almost Feminist: Truth, the Trope of the Writer, and the Male Gaze in Almost Famous. Taboo: The Journal of Culture & Education, 9(1), 43–53. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=fyh&AN=18382527&site=ehost-live&scope=site