Research-based Marketing Plan Revised Final Proposal - Product Differentiation and Positioning
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Peerscommentsandresponse.docxIt is a very informative and detailed report on biodegradable plastic bags.
There are some facts about the biodegradable plastic bags that if your JGJ Inc will work on, then it can make their product unique and it can be use in product differentiation and positioning. The reason is Biodegradable products are not conventional shopping bags that we use and throw away, it is more related to environmentally friendly products and that is the most important issue the world is facing.
· Biodegradable plastics typically can’t be recycled with other plastic items.
· Biodegradable bag can harm the environment. Because their decomposition happens at a much slower rate. And while decomposition they emit CO2 also
· Biodegradable plastic cannot biodegradable if they are buried in the landfill or left in the sea. A lot of plastic bags labelled biodegrade will only breakdown in temperature of 50C and that is not ocean or landfill. They are also not buoyant, so they are going to sink. So they’re not going to be exposed to UV and breakdown.
Further if JGJ Inc will include pharmaceutical industry as their target market that will be a great scope. As this industry is lacking in biodegradable bags for their medicine packaging etc.
Since the product base is sustainable or environmentally friendly products so if JGJ Inc choses its own pricing i.e., “high” that can be helpful for company in generating more revenue as cost of biodegradable raw material is high. In other words, company will market their products on sustainability and quality, rather than price and quantity.
