Peer Review Audience Analysis
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peerreview1.docxThe subject I will be discussing is Coronary Artery Bypass Graft or CABG. CABG is a surgical procedure that will help improve blood flow to the heart. The technical website I choose is the Merck Manual www.merckmanuals.com professional version. The non-technical website I will be comparing it with will be the University of California San Francisco department of surgery. The website is surgery.ucsf.edu.
The primary audience for Merck Manual is health care professionals such as doctors, nurses and surgical technicians. Its aim is to reach professionals that have work with patients with heart conditions and may require the surgery. Typically, these are highly educated individuals such as doctors, surgical technicians, and nurses. It tries to connect with its audience by stating they have been around for a long time and that are working to better the health of the world by developing improved therapies for patients and making it less complicated for professionals. The audience is 28 and above specifically professionals that are in the cardiology field. It uses medical terminology and assumes the audience know about the surgical process of coronary artery bypass graft. These technical words are “cardiac output”, “sternotomy”, “focal myocardial infraction “ and global myocardial infraction”. It is designed for men and women from different background that reside in the united states and are fluent in the English language. The secondary audiences for this website could be researchers, hospital administrators, university students that are interested in the companies that develop new therapies. Merck Manual makes a persuasive case against CABG by making a case for new therapies that are less invasive and cost effective. The website does have one X ray illustrations a before and after CABG. The website does not have designs, figures and pictures to support their claims. The sentences are precise and right to the point. It is designed for busy professionals that are familiar with the subject matter. The website didn’t have any outside advertisers, but they self-promote by linking their Facebook, Instagram and other social media outlets.
The non- technical website I choose to compare with Merck manual is University of California San Francisco school of medicine department of surgery website. The audience for this website is the general public that have little to no knowledge on the subject matter. The secondary audience is the students that are doing research and looking for some fact on that is looking for information on the Coronary artery bypass grafting procedure. The intended audience for this website male and female patients with coronary artery disease that are looking for answers on the procedure and possible risks and benefits of the surgery. The age group the website is aiming for 65 and older because those are mostly who are affected by heart disease.
The website has an elderly man illustration and a heart illustration to demonstrate the procedure. It also has an ward for Best hospital log right next to the text, easy to read bolded letters. This is to make the audience feel at ease about choosing the hospital for their procedure. The website also lists address, phone number, and office hours of the clinic to make it convenient for the audience to pick up the phone and make appointment. The sentences are easy to read in lay man terms and anyone with no medical knowledge will be able to understand after reading the article. The first paragraph starts with what exactly Coronary artery bypass grafting is and what type of surgery it is and who might need it. The second paragraph explains the disease process that will leading one to needing a CABG. Under the title overview it claims by stating CABG is most common type of open-heart surgery in the united states. The website also has pictures of the clinical team including transplant surgeons and cardiologist; this is to make the audience familiar with the physicians and put human face with names. They were no ads selling anything to the audience, the website only was to persuade the target audience they are the best place to get their surgery.
The website also gives inside the process before getting the coronary artery bypass surgery by mentioning the tests, and exams. The website avoids using any medical jargons and if they do use a medical term such as Echocardiography they tell the reader exactly what it entails and how to pronounce it. The website has information on what to expect before and after surgery. It also has information on what patients will expect after going home and resuming normal lives after surgery.
Each website served its intended purpose and communicated clear and concise information with its readers. The purpose of Merck Manual website was for health care professionals that were looking for new innovative ways to improve patient care. The purpose of the University of California department surgery website was to attract potential patients into the hospital.
