Discussion 9 : Marketing Management

Social Media Marketing Fundamentals with Brian Honigman

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Social Media Marketing Fundamentals with Brian Honigman

Checklist for Choosing a Social Channel Selecting the right social networks for your organization isn’t an easy decision with the numerous options available and the variety of considerations to account for. Here’s a checklist to help remember what to keep top of mind when choosing where to be active on social media. A majority of the questions below

should be marked “yes” to indicate a social network is right for your business.

YES NO Is your audience using this social network?

YES NO Does this channel have a large, active audience?

YES NO Do you have the necessary resources to maintain this channel?

YES NO Does your organization have the expertise to succeed here?

YES NO Are your competitors active on this channel?

YES NO Is it possible to achieve your marketing goals on this platform?

YES NO Are you able to invest in the types of content typically shared here?

YES NO Does your team grasp the unique features and nuances of this channel?

YES NO Can your company afford to pay for advertising on this social network?

YES NO Does the context of this platform’s use align with your company’s offerings?

YES NO Can you reasonably measure and report results for this channel?

YES NO Have you personally tested this network to understand how it’s used?

YES NO Will your team enjoy using this channel to reach your customers?

YES NO Does this channel facilitate customer service requests for your customers?

YES NO Are you willing to innovate on this network, moving beyond best practices?