Help with disc and 4 responses due in 4 hours

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AMBER’S POST:

A. How could Jeff's attitude toward social responsibility impact Perry's strategy? Justify your rationale with support from course materials.

Jeff wanting to respond to the Donovan situation has already been handled and accounted for in the coming year’s budget plan. By having a strategic plan, that is built for the long term, not just what is going on now, they have accounted for the outcome of needing to add to the production side to compensate for the changing evolution of the industry. Stating Perry’s will already have the automatic ink dispensers expensed in the budget means Jeff really has nothing to worry about.

The more concerning thing about this scenario, Jeff seems to not have a grasp of what is really going on in the company. Donovan’s and Perry’s are doing the same things and with the same equipment. The ink dispensers have been discussed and budgeted into the plan for next year. Yes, there may be a price increase passed on to the customers, however in this game of “social responsibility” someone is going to have to pay for the act in some way (Friedman, 1970). Whether it be the customers or the stockholders, the money will need to come from somewhere.

B. Should Perry's Printing respond to this new strategic plan published by their competitor? Why or why not? Justify your opinion with support from course materials.

Depending on how long Perry’s has had these resources, the easiest way to get around Donovan’s is to state Perry’s has been doing it longer with the same if not better results. You have a customer base that is already loyal to you, with the same if not better service than Donovan’s. Putting out the process of your business using the improved “Lean and Green” methods, will not only reassure your already loyal customer base but for those looking for a company they can trust, this will give them more of a reason to stay or join Perry’s.

C. Porter identified one of the most commonly accepted definitions of strategy as "choosing a unique and valuable position, rooted in systems of activities that are difficult to match." In other words, differentiation is the key to strategy. If all competitors are choosing sustainability as part of their processes, can sustainability really be a strategy? Support your opinion with course materials.

With the world turning towards a more eco-friendly way of producing materials, it would almost be a certainty that not going down that line would be more detrimental to the company than not. In this vein, yes sustainability can still be viewed as a strategy but the company is going to need something else as well. Most companies work on the loyalty and name they carry.

Perry’s having already been in business for the past 70 years, has a reputation for quality and sustainability in the industry. With very few changes, they have continued without missing a beat so far. According to the Mckinsey podcast (2017), having a good business, comprehensive solutions, and a good product, along with sustainability are a strategy that has been proven to work. Perry’s has an established market share and continues to thrive with the changes that the industry has implemented. With next year’s budget already accounting for the ink dispensers, Jeff’s continued strategy for the company will prevail.

Friedman, M. (1970, September 13). A Friedman doctrine‐- the social responsibility of business is to increase its profits. The New York Times. Retrieved October 1, 2022, from https://www.nytimes.com/1970/09/13/archives/a-friedman-doctrine-the-social-responsibility-of-business-is-to.html?auth=login-google1tap&login=google1tap

McKinsey & Company. (2019, May 11). Creating value through sustainable design. McKinsey & Company. Retrieved October 1, 2022, from https://www.mckinsey.com/capabilities/sustainability/our-insights/creating-value-through-sustainable-design

ASHLEY’S POST:

MEMORANDUM

TO: Jeff Perry

FROM: Ashley Mate

DATE: October 1, 2022

SUBJECT: Perry’s Printing Sustainability

A. How could Jeff's attitude toward social responsibility impact Perry's strategy? Justify your rationale with support from course materials.

Jeff’s attitude could drastically impact any meaningful dialog for the company on going green because he doesn’t see the solutions that are already in practice at Perry’s. He sees the response to Donovan’s lean organization stance is brash and cuts away from the bottom line by immediately addressing it. Jeff Perry needs to be convinced of the opportunities for the organization, and what the company is already doing to promote sustainability. Corporate Social Responsibility or CSP, is defined as a commitment to communities, individuals, and the natural existing environment is valued along with economic value (Saylor Foundation, Ch. 10, p. 324, 2014). In going green and taking advantage of climate friendly alternatives from a marketing standpoint, Perry’s only stands to benefit from an earth friendly position. Managers and upper management like Jeff Perry need to utilize green thinking in their strategical innovations to push the company to newer opportunities that honors any new climate friendly pledges they seek to put out (Czinkota, 2013).

B. Should Perry's Printing respond to this new strategic plan published by their competitor? Why or why not? Justify your opinion with support from course materials.

In directly responding to Donovan’s recent marketing of Green practices, they can highlight their existing endeavors such as waterless offset printing and UV offset printing that are already saving on their green footprint, as well as dryers snd cooling systems that save on energy. By showcasing their practices already in ploy as well as their tenure as an organization of 70 years, they can market themselves as Green conscience as a mainstay. The company can leverage the social awareness towards saving the planet for future generations to hopefully generate more sales amongst the socially conscious who are looking to spend their money in an ethical way. In using consumer understanding in the present, and where consumers want their organizations to be aiming, an organization like Perry’s can push an ethos that is positive (Anderson et al., 2019).

Sustainability in the current climate of business, if realistic, intentional, and followed through to the letter, it is indeed a necessary component. Especially in the sense of Perry’s needing to rebuttal against Donovan’s current marketing ploy on sustainability. While in practice for Perry’s, it is not broadcast or a part of the corporate ethos. So by highlighting it, making it a staple of the business Strategy, they can indeed make sustainability a moral intention that is indeed differentiation. Morality in comparison to one’s perception is balanced by that of society’s construct, moral judgment is based off this principle, so Jeff Perry can choose the level of import and use that as reasoning towards implementing a green ethos to the company marketing scheme (Saylor Foundation, Ch. 10, p. 322, 2014).

References

Anderson, Sara, et al. “Creating Value through Sustainable Design.” McKinsey & Company, McKinsey & Company, 11 May 2019, https://www.mckinsey.com/capabilities/sustainability/our-insights/creating-value-through-sustainable-design.

Czinkota, Michael. “Global Consumerism and Sustainability.” Professor Michael Czinkota, 13 Jan. 2013, http://michaelczinkota.com/2013/01/global-consumerism-and-sustainability/.

Saylor Foundation. Chapter 10 Leading an Ethical Organization: Corporate Governance, Corporate Ethics, and Social Responsibility

Saylor.org, 2014 https://leocontent.umgc.edu/content/dam/equella-content/bmgt495/Chapter10_Leading_EthicalOrganization.pdf

BRANDON’S POST:

A. Businesses and corporations are expected to maintain their operations in an ethical way. This is noticed in a wide variety of functional areas, as many consumers are intensely more aware and caring about ethical company interactions. This includes having a social responsibility for things involving world welfare and environmental concerns. Jeff’s attitude about “not believing” in the aspects of social responsibility could end up being a detriment to the company. While utilizing Corporate Social Responsibility (CSR), the company will be accountable to it’s investors and the general public. (Fernando, 2022) However, this accountability will ultimately enhance the companies image, as further foothold into areas that matter for the general public will increase the brands image.

B. Yes, Perry’s Printing should respond to this new strategic plan that was published by the competitor. It’s stated that Perry’s Printing already utilizes the majority of “Lean and Green” tactics that the competitor uses, so highlighting those same aspects is a non-issue. The company should ensure that it follows the direction of social needs of its customers. Perry’s Printing also needs to ensure that it is not “greenwashing” the marketing campaign, however. Greenwashing is when a company attempts to market of using fewer materials or being more environmentally friendly, without having much of a real contribution. (Edwards, 2022)

C. Yes, sustainability is a can be considered a strategy. Differentiation and sustainability are not polar opposites, differentiation from the market to be a unique and valuable option is still important to have. The company can continue to focus on it’s products and services, and keep sustainability as a way to broaden it’s brand image. Many organizations are being forced by governments to reduce their emissions or environmental impact regardless of differentiation. (Haanaes, 2022)

References

Edwards, C. (2022, August 5). What is greenwashing, and how do you spot it? Business News Daily. Retrieved October 1, 2022, from https://www.businessnewsdaily.com/10946-greenwashing.html

Fernando, J. (2022, September 13). Corporate Social Responsibility (CSR) explained with examples. Investopedia. Retrieved October 1, 2022, from https://www.investopedia.com/terms/c/corp-social-responsibility.asp

Haanaes, K. (2022, September 9). Why all businesses should embrace sustainability. IMD business school for management and leadership courses. Retrieved October 1, 2022, from https://www.imd.org/research-knowledge/articles/why-all-businesses-should-embrace-sustainability/

CHRISTOPHER’S POST:

A. Jeff’s attitude toward social responsibility will have a direct impact on Perry’s strategy. Because Jeff is focused on meeting social norms, Perry’s strategy will reflect. This is described as conventional moral reasoning, where Jeff’s strategy is driven with the goal of fulfilling social roles. (Saylor, 2014., p. 322, para. 3) In this case Lean and green initiatives.

B. Perry’s printing should respond to the actions of their competitor. However, it is important to highlight that Perry’s has been using the same techniques and processes as the competition for a while now. So rather than respond with a new concept they should point out that Perry’s was doing Lean and green before Lean and green was cool. Perry’s will need to further exemplify their desire to improve corporate social performance (CSP), or their commitment to individuals, their community, and the environment to create more value for their product. (Saylor, 2014, pg. 324, para. 3)

C. Sustainability is a great strategy, but there must be value in it for the consumer. Tomas Naucler said that a key driver of growth for a product is one of the right design, at the right price point, that is driving sustainability and customer experience in a demonstrable way. The key is to do sustainability better or different than the competition. Sustainability as a strategy continues to grow in importance. Not only to meet the needs of the consumer, but also to maintain longevity.

References

Rosenfield, J. (2017). Creating value through sustainable design. [Podcast]. https://www.mckinsey.com/capabilities/sustainability/our-insights/creating-value-through-sustainable-design

The Saylor Foundation (2014). Mastering Strategic Management. https://leocontent.umgc.edu/content/dam/equella-content/bmgt495/Chapter10_Leading_EthicalOrganization.pdf