individual integrative case analysis
pigpig
PCRBusinessMessagesOverview1521.pptxPlanning, Composing, and Revising Business Messages
OR what you want the audience to take-away from your report
Approximately how much time should be spent at each stage?
25%
25%
50%
Mary Ellen Guffey & Dana Loewy, Essentials of Business Communication, 9th Edition
Chapter 2, Slide 2
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2
Planning
Analyzing …
Anticipating …
Adapting …
WRITING
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Composing
Researching
Organizing
Composing
Draft 1
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Revising
Managing the process of revision for:
Clarity
Conciseness
Vigor and direction
Readability
SPELLING
GRAMMAR
PUNCUTUATION
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COVER
TOPIC
CONTRIBUTORS
VISUAL OF TOPIC
DATE
COURSE
America’s Broken Bridges
Ryan Vorisek
Justin Lomeli
Guadalupe Flores-Contreras
Maxwell Scharf
Tara Feagans
MGMT 350 Spring 2015
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Table of Contents
Executive Summary
Introduction
Theory 1
Theory 2
Theory 3
Conclusion/ Recommendations (3 key concepts)
Works Cited
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Table of Contents
Executive Summary….……………………………………. 3
Introduction…………….……………………………….……. 4
Safety and Risk ………………………….……………...……. 4-6
Inspection and Maintenance……..…….…………….... 6-8
Funding……..…………….………………………………...……...8-10
Public Relations …………………………………………...…...11-13
Conclusion/Recommendations ….….……...……..……13
Works Cited ……………………………….………….…………..14
Executive Summary
THE LAST WRITTEN SECTION
FOR THE EXECUTIVE
INCLUDES ALL OF THE KEY AREAS TO BE DISCUSSED
DIFFERENT FROM CONCLUSION/ RECOMMENDATION
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PowerPoint OR OTHER
MIRRORS WRITTEN ANALYSIS
USE KEY WORDS NOT LONG SENTENCES
USE VISUAL AIDS
GRAPHICS TO SUPPORT STORY TELLING
YOUTUBE VIDEO SUPPORTING CASE
LOGO EACH PAGE
CONCLUSION (3-KEY CONCEPTS)
WORKS CITED
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America’s Broken Bridges
By: Tara Feagans, Guadalupe Flores-Contreras, Justin Lomeli, Max Scharf, Ryan Vorisek
clip- 17:12 and show after public relations but before solutions.
Summary
PLANNING
COMPOSING
REVISING
TOC
EXECUTIVE SUMMARY
POWERPOINT OR OTHER
P C R
