Design a Qualitative Study (6-10 pages)
Qualitative Research Designs
BUS-7380 Qualitative Business Research Design and Methodology
Week 4
Amenia Payne
Dr. Lawrence Ness
June 7 2020
PROBLEM STATEMENT
� This qualitative study is aimed at evaluating the effect human resource
management (HRM) policies has on an organization and how it
performs.
� Human resource management policies are vital for the organization as
they determine its performance.
� The policies are also responsible for the development of employees’
welfare in the organization.
Qualitative Research Approach
� In this approach, the research is not numerically based.
� The research is carried out on an identified population in order to
gather detailed data on their ideologies, life experiences, feelings
and attitudes pertaining a given product or problem.
� The research is conducted through research questions.
Phenomenological Technique
� This technique is an example of a qualitative research approach.
� In this choice of research, the research questions are structured to
obtain the experience of the participants in the identified situation.
� The technique integrates interviews, observations and surveys to
amass the required information from the participants.
Case Study Technique
� This technique is comprehensive as it enables the researcher to
gather a copious amount of data as compared to other techniques.
� The technique provides an in-depth understanding to the
intricacies surrounding the research problem.
� Case studies are a basis for new ideas that can later be examined
by other methods.
Ethnography
� This technique is based on cultural anthropology.
� The researchers bury themselves into the culture of the target
population for a given study period.
� This is in a bid to get an understanding of the cultures, ambitions,
difficulties, themes and inspiration that arise during the period of
study.
Narrative
� This technique involves exhaustive interviews and reading of
written material over the study period whereby an individual story
is evaluated and its influence on the research topic documented.
� The story has themes whereby it deduces various challenges posed
that are a greenlight for innovations.
Grounded Theory
� This technique is set to provide answers, theories and
conclusions that back up the events in the society.
� Interviews and documents from a while ago are utilized to
generate a theory in regards to the data.
� It is essential in making informed decisions.
Conclusion
� For this research type, case study emerged as the preferred
technique.
� This conclusion is due to the benefits that accrue from the use of
case study as compared to the other techniques.
� The researcher benefits from a great deal of details that is
comprehensive, legit and rich.
Reference � Aspers, P. (2009). Empirical phenomenology: A qualitative research approach (The Cologne
Seminars). Indo-pacific journal of phenomenology, 9(2), 1-12.
� Kalleberg, A. L., & Moody, J. W. (1994). Human resource management and organizational
performance. American behavioral scientist, 37(7), 948-962.
� Lawrence, J., & Tar, U. (2013). The use of grounded theory technique as a practical tool for qualitative
data collection and analysis. Electronic Journal of Business Research Methods, 11(1), 29.
� Lepak, D. P., Liao, H., Chung, Y., & Harden, E. E. (2006). A conceptual review of human resource
management systems in strategic human resource management research. Research in personnel and
human resources management, 25(1), 217-271.
� Paterson, M., & Higgs, J. (2005). Using hermeneutics as a qualitative research approach in
professional practice. The Qualitative Report, 10(2), 339-357.
Reference � Burns, A. C., & Williams, L. A. (2000). Narrative text biases attending the
critical incidents technique. Qualitative Market Research: An International
Journal.
� Brewer, J. (2000). Ethnography. McGraw-Hill Education (UK).
� Bitektine, A. (2008). Prospective case study design: qualitative method for
deductive theory testing. Organizational research methods, 11(1), 160-180.
� Hartley, J. (2004). Case study research.
� Polkinghorne, D. E. (1995). Narrative configuration in qualitative analysis.
International journal of qualitative studies in education, 8(1), 5-23.