Formulate a Strategy for Data Collection (4-5 pages)

Qualitative Research Design Justification

BUS-7380 Qualitative Business Research Design and Methodology

Week 3

Amenia Payne

Dr. Lawrence Ness

May 31, 2020

Qualitative Research Design Justification

There are various examples illustrated in qualitative research methods. One of these methods is the phenomenological method along with the case study technique. I prefer case study technique to phenomenological technique although all of them are similar in functionality aspects. There are various reasons for the choice of method. The case study technique is one that offers an in-depth perception as well as thorough analysis at a single test subject. The identified subject can be a person or a business or a place such as a town. Data is usually gathered from a variety of sources as well as compiled utilizing the identified details so as to undertake the creation of a bigger conclusion. Businesses usually utilize case studies when carrying out marketing to current clients so as to illustrate the manner in which their business solutions are involved in solving a challenge or an identified subject (Guest & Mitchell, 2013). 

Case Study Design Choice

Case study is essential for this research due to various beneficial aspects that come with its use. First and foremost, case studies usually allow a researcher to collect a lot of details which cannot be obtained using other research designs. The data that is collected is usually richer along with having higher depth than can be accessed via the utility of other experimental designs. A research needs to be comprehensively done using relevant sources and side range of information (Leavy, 2014). Case studies give a researcher the benefit of having a lot of information as well as comprehensive data that is essential in analysing as well as understanding contexts in a wide depth way. Phenomenological technique is not an in-depth research method making it inadequate in having a comprehensive set of data to be used in researching employee turnover.

Case studies are usually carried out on rare situations whereby large samples regarding similar participants are considered to be unavailable. This is in connection to the in depth data that is attained using this technique. This is vital as it helps in having extensive knowledge regarding the given topic and to be sure on the appropriateness of the context. Therefore, unlike other research designs, this one gives a researcher the opportunity to have a wide base of content and availability of data essential in arriving at positive outcomes regarding the research and assessing the answers to the research questions and objectives. This is essential since one does not have to struggle so as to attain data on the given topic of interest.

Nonetheless, case studies are suitable in a research process since within this research design, it is possible to carry out scientific experiments. Scientific experiments are vital in complementing the research process and for attaining an analysed set of results regarding the same. It is also a good research design since it can assist experiments to adapt various ideas as well as come up with novel hypotheses which can be utilized in other research purposes in the future (Qualitative Research: A Guide to Design and Implementation, 4th Edition, 2015).

Research is an ongoing process and it is essential to use a research design that is flexible enough to accommodate changes in the future and help in further testing of hypotheses in the future. Nonetheless, it offers a wide variety of sources from which one can attain relevant information for the purpose of research and to arrive at results. Therefore, the choice of research design is essential as compared to the phenomenological technique that is not wide in scope.

Phenomenological Critique

On the other hand, phenomenological technique has proven to be inefficient in many ways which make it unfavourable for the research process. Phenomenological technique focuses on the description of the manner in which any identified participant encounters a particular event. It is associated with the use of interviews along with observations and also surveys to undertake the collection of information from subjects.

Phenomenology is considered to be highly concerned with the manner in which participants feel concerning things during an activity or a particular event. It is a method that is utilized in the development of processes to attain an effective outcome. It is inefficient for the research since the subjectivity regarding the given data causes challenges in the establishment of reliability along with validity regarding the given approaches along with information (Leavy, 2014). Nonetheless, it is challenging to undertake the detection or the prevention of researcher induced type of bias which may lead to wrong results and inconsistency in results of the research.

Moreover, the technique is not suitable since it can present difficulties in ensuring pure bracketing which can cause interference in the identified interpretation regarding the given data. The presentation regarding the results is considered to be highly qualitative which can lead to difficulties in presenting them in a way that is easily usable by the practitioners (Guest & Mitchell, 2013). Furthermore, the qualitative research technique is inadequate since it does not produce generalizable types of data which can bring about difficulties in comprehension of data. It is also an inappropriate technique in a research process since it entails use of small samples which can lead to confusion on whether the experiences are typical or not.

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