Develop a new to the world product idea, test the idea among 10 people using the Sara Lee concept board and questionnaire in new product project CONTENT for your product idea.

Sara Lee Survey Questionnaire

After reading the product description, please answer the following questions if you are above 16 years of age to help

the organization who is creating this product understand consumer reactions better.

Q 1. How likely are you to buy this product? (Check One)

__ Definitely (5)

__ Probably (4)

__ May or may not (3)

__ Probably not (2)

__ Definitely not (1)

Q 2. If you answered any of the top three options in Q. 1, how often are you likely to buy it? (Check One)

__ At least once a week

__ 2-3 times a month

__ Once a month

__ Every few month

__ Less often than every few month

3. How unique is this product idea on a 10 point scale, 1 is not unique at all, 10 being extremely unique? (Check One)

__1 __2 __3 __4 __5 __6 __7 __ 8 __9 __10

Q4. Mention in your own words anything you like about the product ____________________________________________________________________________________________________________________________________________________________________________________________________________________

Q5. Mention in your own words anything you dislike about the product ___________________________________________________________________________________________________________________________________________________________________________________________________________________________

Q6. Mention in your own words any changes or improvements you would make to the

product_________________________________________________________________________________

__________________________________________________________________________________________________________________