Develop a new to the world product idea, test the idea among 10 people using the Sara Lee concept board and questionnaire in new product project CONTENT for your product idea.

Concept example

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Introducing Stuffed Bagels, the portable one-handed breakfast from Sara Lee. Great tasting, smooth and creamy cream cheese is filled into golden-brown bagels for your on-the-go morning.

Available in the freezer section of your grocer. Just heat in your microwave for 2½ minutes.

It comes in a variety of your favorite flavors:

Cream Cheese Stuffed Plain Bagel

Strawberry Cream Cheese Stuffed Plain Bagel

Blueberry Cream Cheese Stuffed Plain Bagel

Cream Cheese Stuffed Cinnamon Raisin Bagel

Reduced Fat Cream Cheese Stuffed Whole Wheat Bagel

Each carton contains 3 bagels for $2.99.

New Stuffed Bagels

The portable, one-handed warm breakfast