TEAM FINAL PAPER

University of Phoenix

BSCOM/415: Communication Law

Date: 11/09/2020

Instructor: Dr. Harry C. "Neil" Strine Iv

I. Introduction/ Thesis statement (Everyone Contributes – For the final paper, we need to add 130 words each to this section)

A. Lawsuits by competitors and consumers (Andrea Evans)

1. Marijuana commercial speech and advertising

2. Lawsuits by competitors and consumers

1. State by State guidelines to advertising regulations of Cannabis/Marijuana

2. Advertising, promotion, branding across states

C. Cannabis product development (Chase)

1. Cannabis product development & intellectual property protection

2. Public health & safety

D. Federal Regulations (Tricee) ************

1. FDA regulations of Cannabis**********

2. The exposure and need for regulations for marijuana ************

II. Body Section one - Lawsuits by competitors and consumers (Andrea – For the final paper, this section needs to be 550 words)

A. Lanham act

1. Stopping unfair competition

2. False Statements

3. Comparative Advertising

4. Blocking Competitors advertisements

B. Common law

1. Protecting consumers

2. Consumer Impact

A. State and Local Law differences regarding Cannabis/Marijuana

1. Medical Use

2. Recreational Use

3. Illegal

B. Differences between consumer exposure in legal and illegal markets

1. Types of exposure/advertising

IV. Body Section three - Cannabis product Development (Chase – For the final paper, this section needs to be 550 words)

A. Cannabis product development & intellectual property protection

1. What is the need for intellectual property protection in the cannabis industry?

2. Federally, registering trademarks, copyrights, patents, is not allowed for cannabis

products/services. It is illegal.

B. Variation of products in different markets.

1. Recreational products vs Medicinal products

2. Black market products

C. Cannabis Product development and production

1. Facilities

2. Lab testing

D. Consuming cannabis: Safety and Public Health

1. What can go wrong?

2. Product usage guidelines/ warnings

V. Body Section four – Federal Regulations (Tricee– For the final paper, this section needs to be 550 words)**

A. Federal regulation of marijuana marketing and advertising *******

1.The need for regulating marijuana usage and advertising*******

2. Health and law regulations concerning marijuana*******

B. Exposure to marijuana advertising********

1.youth exposure and issues **********

2.difficulty regulating and enforcing*********

VI. Conclusion (Everyone Contributes – For the final paper, we need to add 130 words each to this section)

A. Lawsuits by competitors and consumers (Andrea Evans)

1. Summarize Lanham act

2. Summarize Common Law

B. State and Local Laws as they relate to Marijuana Advertising (Candice Long)

1. Summarize the difference in advertising in locations where cannabis is legal for medical purposes vs recreational purposes

C. Cannabis product development (Chase)

1. Summarize the importance of intellectual property protection & copyright within the cannabis industry

2. Summarize the importance of adhering to public safety standards when developing a cannabis product

D. Summarize Federal Regulations (Tricee)********

1. FDA regulations of Cannabis *********

2. The exposure and need for regulations for marijuana*********

References

Panko, R. Q., & Zell, L. (2020). Half-Baked: D.C. Circuit Rejects Attempt to Extend Territorial Reach of Copyright Act and Lanham Act to U.K. Intellectual Property & Technology Law Journal, 32(10), 20–22. (Andrea)

ANNETT, M. (2020). When Trademark Law Met Constitutional Law: How a Commercial Speech Theory Can Save the Lanham Act. Boston College Law Review, 61(1), 253–293. (Andrea)