Marketing Plan - Patel Brothers Food Services

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PatelBrothersDeliveryServices-Group7Project.docx
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Marketing Plan

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Patel Brothers Delivery Service

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Patel Brothers Delivery Services -Marketing Plan

Group 7

Kadam Dani

Venkatesh karri

Sri Sahithi Andal Motamarri

Koushik Kumar Pidathla

University of Cumberland’s

Executive Summary

South Asian people love food, especially food that makes them feel home, but living in the US doesn’t always provide authentic home taste, and people living in the Suburbs where then must travel 10 to 20 miles to go to a good Asian restaurant. Our service helps people to get the food to their door by simply ordering online. Patel Brothers are known for fresh vegetables and authentic home groceries provider along with that they make much food in the house and sell in their retail stores, we want to expand this to provide more food varieties delivered to the door.

About the company

Patel brothers’ headquarters is in Hanover Park, Illinois. Patel Brothers have a revenue of $150M, and 250 employees, their main competitors are shop Indian, Vedicpro Usa and Grocerybabu. The Patel Brothers have always been a pioneer in the South Asian commodities market; currently, it serves a vast range of demographics from Afghanistan, Nepal, Pakistan to Bangladesh India, and Sri Lankan People living in various states all around the USA. Patel Brothers are known for fresh vegetables and authentic home groceries provider.

Marketing Stragey

 Marketing strategy for a delivery service industry should primarily focus on having a good delivery services and good customer experience. Since the target audience is already defined identifying the geographic location of the target audience will help to provide services and open new facilities if needed.

         As the target group is South Asians who want to buy South Asian groceries and vegetables, we will identify population of South Asian groups by metropolitan area. “The growth rate for the South Asian population greatly exceeds that of the Asian American population as a whole (43%), as well as that of the Hispanic American population (43%), and non-Hispanic whites (1.2%)” (Asian American Federation, 2012).   

        Patel Brothers delivery system both online and offline marketing campaigns to promote the service. Social networking platforms like Facebook, Twitter, Pinterest and Instagram will be used to promote the service. Special campaigns like promotion walks will be held in the identified geographic location to market the service to the target audience. As Costumers service is the main goal of the company a dedicated Facebook, Twitter and Instagram pages will be created to engage with customers and to instantly solve any issues with the delivery