Essay 5 Don't Buy That Jacket

Patagonia's Sustainability Strategy: Don't Buy Our Products (2015)

Individual Assignment Questions based on Chapter 5

1. Use Figure 5.5 (p. 139) to assess Patagonia’s hierarchy of sustainable strategic management.

2. Discuss the ways that Patagonia differentiates itself through social and environmental sustainability.

3. What distinguishes Patagonia as an embracer of sustainability (p. 147) and not a casual adopter?

4. To what extent does Patagonia have a Corporate Portfolio of SSM Competitive Strategies as shown in Figure 5.4 (Stead 149-150)?

5. In what ways, if any, does Patagonia demonstrate Whole-Pyramid Strategic Thinking as shown Figure 5.5 (Stead 163-164)?