business

Priority 1 Project: Examples of Past Successful Projects

COMPANY OR ORGANIZATION (“CLIENT” BEING SERVED)

PROPOSAL FOCUS AND PURPOSE (THE FINAL “RESULTS” RECOMMENDED, BASED ON 
 RESEARCH AND ANALYSIS, TO ADDRESS THE PROBLEM/OPPTY)

Kent State HUB restaurant Recommendation for inventory control CIS database coding, based on detailed food waste analysis (PROBLEM: high food waste and loss of revenue)

Competitive Soccer Traveling Team Player Recruitment Plan including prospective member identification, marketing, and finances (PROBLEM: difficulty attracting qualified players)

Local Store of National Restaurant Chain

Social Media Marketing: Opportunity cost analysis, media selection, strategic implementation plan (PROBLEM: local store needed more local focus)

National Golf Equipment Manufacturer

Sales Training Program for use by company representatives to educate retail employees in sporting goods stores, with cost/benefit analysis (PROBLEM: retail store employees without strong knowledge of equipment they sell)

Kent State Student Organization Membership Recruitment, Marketing, Retention Plan,with costs and strategies

Independent Organic Foods Market Marketing Research and Implementation Plan to increase sales to the Millennial market segment (PROBLEM: Store attracting only older people in a college town)

Local Real Estate Investor Proposal to select, purchase and develop a specific piece of commercial property in Kent, including site evaluation, traffic patterns, development costs and projected profits (PROBLEM: Investor seeking properties to develop)

Local Independent Tavern Profit/Loss Evaluation and Recommendations to increase profitability of weekly special events performing at or below break-even levels (PROBLEM: selling items below cost to attract a bigger number of customers)

Church Music Ministry Proposal to purchase, outfit, and maintain a Panel Truck for transporting music equipment, including analyzing vehicle models, costs, and useful life

Entrepreneur Cake Baker/Decorator Cost/Benefit Proposal to an Event Planning firm to become exclusive supplier of cakes for its clients (PROBLEM: entrepreneur baker needed steady source of clients)

Kent State Accounting Program Research and Implementation Plan to provide accounting majors with exposure to Forensic Accounting specialization not currently taught at Kent

Pittsburgh Clothing Company Marketing Plan to increase profits via nontraditional strategies, including concert venue sales and pop-up stores (PROBLEM: expanding beyond local market)

National Craft Store Chain Proposal to convert the company practice of trashing unsold merchandise, changing to a philanthropic program to donate those items to nonprofit organizations (including analysis of costs, intangible benefits, logistics)

Kent State Alumni Association Proposal/recommendations to increase international student alumni participation in Homecoming events, based on analysis of personal, emotional, logistic, and financial factors (OPPORTUNITY: create life-long relations with int’l students)

Local Grocery Store Chain Analysis/Recommendations for Employee Work Scheduling, to ensure appropriate levels of staffing for low and peak periods, while increasing store efficiency and employee satisfaction (PROBLEM: unhappy staff, poor service)

Student Entrepreneur/Construction Subcontractor

Proposal to local real estate developer to form a limited partnership to identify, purchase, renovate, and re-sell a house in the city of Kent; including all specifications, costs, schedules, subcontractor requirements, and profit projections

International Industrial Manufacturing Company

Proposal to Analyze, Redesign and Relaunch the company’s currently limited website, including cost/benefit analysis of adding online storefront

Priority 1 Project: Examples of Past Successful Projects

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