report of case study

Approach and Methodology

We conducted both Primary and secondary research.

With the primary research, there were interviews and discussions with staff and management of Passion Connect. There was also a survey among Passion Connect customers in the form of questionnaires. The primary research aimed to identify, comprehend, and segment Passion Connect consumers and know how Passion Connect can change and integrate to help identify the strategy for monetization and come up with recommendations.

To get the best response from our interviewers, both open-ended and closed-ended questionnaires were used. The open-ended questionnaires enabled the interviewers to express themselves freely to give us a more in-depth insight into the current situation. The closed-ended questionnaires were also used to limit the consumer's response to our target desire because the monetization strategy implementation must suit their needs. Some of the main questions asked were ;

· How expensive is the subscription fee?

· How did our platform help shape your career and help you develop as per your passion?

· Is Passion Connect popular per your observation?

Below is a sample of the questionnaire used for the survey:

We conducted secondary research on existing literature on establishments like Passion Connect and its monetization strategy benefits. Articles and reports were also reviewed to know the past and future trends using different monetization strategies.