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Research Methods Second Edition

CHAPTER 6

Michael W. Passer

RESEARCH METHODS | CONCEPTS AND CONNECTIONS Michael W. Passer | Second Edition

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CASE STUDIES AND OBSERVATIONAL RESEARCH

CHAPTER 6

RESEARCH METHODS | CONCEPTS AND CONNECTIONS Michael W. Passer | Second Edition

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Case Studies (part 1)

What is a case study?

Case study

Refers to an umbrella term for various types of nonexperimental research designs wherein trained observers record ongoing behavior

Is an in-depth analysis of an individual, social unit, event, or other phenomenon

Varies in scope, data collection, analysis, and reporting methodology

Case

Individual person, nonhuman animal, larger unit

Process of collaboration, social unit

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Case Studies (part 2)

Why conduct case studies?

Flexibility

Unique perspective; detailed

Insight into possible causes of behavior

Contribution to hypothesis-testing and theory building

Source of support for external validity of experimental findings

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Case Studies (part 3)

TYPES OF CASE STUDIES (Creswell and others)

Qualitative case study examines an individual case in depth, within its real-life context.

Quantitative case study relies primarily on numerical assessments and analysis to describe and understand a case.

Mixed-methods case study relies on qualitative and quantitative data and analyses to explore a case.

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Case Studies (part 4)

TYPES OF CASE STUDIES BASED ON STUDY PURPOSE AND NUMBER OF CASES EXAMINED (Stake)

Intrinsic case study

A case is examined in depth due to some inherent interest in learning about that particular case.

Instrumental case study

A case is analyzed in depth because it is an example of, or otherwise provides information about, a broader phenomenon.

Collective case study

Each of several cases is studied in depth for the purpose of learning about a broader phenomenon.

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Case Studies (part 5)

SINGLE-CASE STUDY AND MULTIPLE-CASE STUDY DESIGNS

Single-case study design

One case analyzed in depth.

Multiple-case study design

Two or more cases are analyzed and an in-depth analysis of each case is performed.

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Case Studies (part 6)

GATHERING AND ANALYZING DATA

Case studies typically include direct observation and questioning.

Observation

Naturalistic observation (qualitative)

Participant observation (qualitative)

Structured observation (quantitative)

Questioning: Qualitative studies

Semi-structured interview

Focus group

Individual interviews

Other types of data

Physiological measures; brain imaging

Psychological assessments

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Case Studies (part 7)

Psychological case study of locked-in syndrome

Tracey, a patient diagnosed with locked-in syndrome, communicates with people using this board.

She used it to respond to questions posed by psychologists in a case study.

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Case Studies (part 8)

LIMITATIONS

Case studies’ limitations often center around three issues.

Difficulty of drawing clear causal conclusions

Generalizability of the findings

Potential for observer bias

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Observational Research (part 1)

What is observational research?

Observational research

Includes different types of nonexperimental studies in which behavior is systematically watched and recorded

Measures behavior of multiple people or nonhuman animals in real time or in reviewing electronic records

May include a qualitative, quantitative, or mixed-methods approach

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Observational Research (part 2)

Why conduct observational research?

Describing behavior

Examining relations among naturally occurring variables

Exploratory

Hypothesis and theory testing

Suggesting possible causal relational studies that are subsequently examined using controlled laboratory experiments

Establishing generalizability of principles previously discovered in experiments

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Observational Research (part 3)

TYPES OF OBSERVATIONAL RESEARCH

Naturalistic observation

Occurs when researchers passively observe behavior in a natural setting

Disguised naturalistic observation

Occurs when individuals are not aware of the observer’s presence

Undisguised naturalistic observation

Occurs when individuals are aware of the observer’s presence

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Naturalistic Observation in Children’s Museum

No matter whether only the father, only the mother, or both parents were present, boys received substantially more scientific explanations from their parents than girls. (Crowley, K., Callanan, M. A., Tenenbaum, H. R., and Allen, E. (2001). Parents explain more often to boys than to girls during shared scientific thinking. Psychological Science, 12(3), pp. 258–261.)

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Observational Research (part 4)

Advantages

Examination under “ecologically valid” conditions

Less distortion by observer presence (reactivity)

External validity

Disadvantages

Complexity of behavior

Lack of control over research setting

Difficulties of observing every important behavior

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Ethical Issues

CONDUCTING OBSERVATIONAL RESEARCH OF ANY TYPE ALSO INVOLVES ETHICAL ISSUES.

American Psychological Association (APA) Ethics Code naturalistic observation research without informed consent conditions:

No harm or distress

Protected confidential information

Risk protection if responses become known (APA, 2010a)

1. The study is not expected to cause participants harm or distress;

2. confidential information is protected; and

3. if participants’ responses were to become known, this would not expose them to social, economic, or legal risks (APA, 2010a).

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Observational Research (part 5)

TYPES OF OBSERVATIONAL RESEARCH

Participant observation

Observer becomes a part of the group or social setting being studied

Disguised participant observation

Undisguised participant observation

Ethnography

Types

Disguised

Undisguised

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Observational Research (part 6)

TYPES OF OBSERVATIONAL RESEARCH

Disguised participant observation

Researchers become part of the group being studied and withhold their observer status from others

Ethical issues involve the influence of researcher presence, deception, and the absence of informed consent. Observer becomes a part of the group or social setting being studied

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Observational Research (part 7)

TYPES OF OBSERVATIONAL RESEARCH

Undisguised participant observation

Researchers become part of the group being studied.

Method avoids ethical issues of deception that arise with identity concealment, but participants may still be influenced by knowledge of researcher presence.

Ethnography and other methods are often combined with method.

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Observational Research (part 8)

TYPES OF OBSERVATIONAL RESEARCH

Structured observation

Researcher fully or partly configures the setting in which behavior will be observed

Structured setting in variety of locations

Exposure to researcher-created social situation

Specific tasks

Advantages and limitations

Greater efficiency and control

Used in many subfields of psychology

Analogue of real life

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Structured Observation of Marital Interaction

In married couples, equipment is attached to each partner so that physiological responses can be recorded while the couples are interacting.

Each couple is led into a room, seated, and then asked to talk about two important sources of disagreement in their relationship. While physiological measures are taken, their conversation is video- and audio-recorded. Researchers subsequently analyze these recordings, trying to identify patterns of behavior that predict marital satisfaction or dissatisfaction, and continuation of the relationship versus divorce (Gottman, Coan, Carrere, & Swanson, 1998).

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Observational Research (part 9)

RECORDING OBSERVATIONS

Narrative records

Provide ongoing description of behavior that is used for later analysis

Used for both qualitative and quantitative analyses

Field notes

Used to record important impressions or instances of behavior; less comprehensive than narrative records

See infographic Figure 6.10 for additional information about ways to record information.

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Observational Research (part 10)

RECORDING OBSERVATIONS

Behavior coding systems

Involve classifying participants’ responses into mutually exclusive categories

Reactive behaviors

Spontaneous behaviors

Require clear and mutually exclusive coding categories and well-trained observers

See infographic Figure 6.10 for additional information about ways to record information.

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Observational Research (part 11)

OBSERVER TRAINING AND RELIABILITY

Observer rating and ranking scales

Used to evaluate participants’ behavior or other characteristics

Self-observers

Ratings or rankings are collected by participants themselves

Diaries may also be used

May be considered diary study, questionnaire study, or correlations study rather than research

See infographic Figure 6.10 for additional information about ways to record information.

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Observational Research (part 12)

OBSERVER TRAINING AND RELIABILITY

Interobserver reliability (interrater reliability)

Represents the degree to which independent observers show agreement in their observations

Requires well-developed coding system and well-trained coders

Uses various calculation statistics

Cohen’s kappa

See infographic Figure 6.10 for additional information about ways to record information.

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Observational Research (part 13)

SAMPLING BEHAVIOR

Focal sampling

Used to select a particular member (or unit, such as a parent‒infant dyad) who will be observed at any given time

Scan sampling

At preselected times each member of a group is rapidly scanned so that the entire group is observed within a relatively short period

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Observational Research (part 14)

SAMPLING BEHAVIOR

Situation sampling

Used to establish diverse settings in which behavior is observed, which increases the external validity of the findings as compared to sampling behavior in only one setting

Time sampling

Used to select a representative set of time periods during which observations will occur

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Observational Research (part 15)

LIMITATIONS OF OBSERVATIONAL RESEARCH

Problems with drawing causal conclusions

Observer bias; blind bias

Reactivity

Habituation in observational research.

When disguised observation is not possible, observers can reduce reactivity by taking advantage of the principle of habituation.

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Unobtrusive Measures and Archival Records (part 1)

Degree to which measures are unobtrusive or obtrusive is best conceived as a continuum rather than as an either-or situation.

Unobtrusive measure assesses behavior without making people aware that the behavior is being measured.

Physical trace measures unobtrusively examine traces of behavior that people create or leave behind.

Archival records are previously existing documents or other data produced independently of current research.

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Unobtrusive Measures and Archival Records (part 2)

Concerns and limitations

All related data and methods must be ethically permissible.

Physical trace measures and archival records may not be available or plausible.

When available, these may present alternate viewpoints about what is actually represented.

Original data collection may not have been unobtrusive.

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