Design management
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PAS1DMMindMapBrief.docxDrawing mind maps
You will be asked to draw a mind map of a research topic, based on your own interest in Design Management. You need to present the mind map on week 7. This is a formative exercise.
What is a mind map?
A mind map is an easy way to brainstorm thoughts organically without worrying about order and structure. It allows you to visually structure your ideas to help with analysis and recall. A mind map is a diagram for representing tasks, words, concepts, or items linked to and arranged around a central concept or subject using a non-linear graphical layout that allows the user to build an intuitive framework around a central concept.
How you should work?
In groups of 4-5, use the book borrowed from us (Design Management, from Kathryn Best) to guide your ideas about the areas you’re interested. You should discuss your ideas with your group on a weekly basis.
How to start?
Borrow the book from us. You need to give the name of all members of the group. Remember that it is your responsibility to take care of this book! You need to meet in groups and start thinking about the areas that you’re interested. You don’t have to have the same mind map!
Why are you borrowing this book?
The book contains a good amount of references and definitions around Design Management. We would like you to expand your research and use this book as an initial reference. Do not limit yourself to the book. When asked to bring references around your topic, please bring journal papers.
How do I find a topic?
Read about the area, then look for keywords related to that area. As soon as narrow it a bit more, it will become a topic. You should also consider your professional interests.
Possible areas to discuss (not limited to):
· Design and brand management
· Sustainable design
· Design for the future
· Inclusive design
· Brand experience design
· Creativity and innovation
· Entrepreneurship and design
· Service design
Task 1. Answer the questions
What do you know about that area?
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How does this area fit your professional interests? Why are you interested in this area?
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Can you give a definition of the main terms?
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Term name |
Definition |
References |
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What are the main debates and trends in the area? Please give 2.
Give a list of 2 main authors in the area and summarise their thoughts using a table. These should be journal papers.
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Author name and paper title (Harvad reference) |
Thoughts |
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Task 2. Create a mind map
A mind map is a visual representation of your thinking process. It starts with a main area and it expands to other subareas.
