DUE SAA MBILI USIKU SHARP ZERO PLAGIARISM Write a 1,050- to 1,400-word strategic objectives summary. Include your balanced scorecard and its impact on all stakeholders, and the communication plan. Identify key trends, assumptions, and risks in the cont

Among the companies listed, as a public traded company is the Samsung. Since its incorporation, Samsung has remained one of the most successful in the technology industry and has remained a leader through innovation.

Innovation remains a company priority as shown by its new products introduced to meet the ever-changing demands of its customers. One of Samsung’s strategies is the development of a new division to handle its aim for ‘green technology’. This section, which is actually a new model,aims to reshape the organization and ensure satisfaction of the stakeholders by producing solar panels. A strategic plan is needed for this new division and is mainly reliable on the data collected, and will conform to the main strategic plan for Samsung. This paper evaluates different aspects of the new section to understand the internal and external environment as well as a SWOT analysis for the SamsungCompany as a whole.

Internal and external environment

As mentioned above, Samsung has maintained its lead and competitive advantage in the different fields in the electronic industry through its innovative agenda and a grounded foundation of management. The company was able to surpass its projections and targets over the years, showing the advantage of resilience and strength in the industry allowing it to expand not only domestically but in the international markets as well.

Samsung has developed a reputation for pioneeringadvanced technology on electronics produced in the companyas well as revolutionizing the marketing strategies for the industry and growing distribution of the informationtechnology together with other products that come with enhanced security. The company is also known for its affordable prices and their discount programs.

This paper therefore focuses on discussing the internal and external environments of the company and their effects to the company as well as the industry as a whole. It will review different sources, databases as well as reports concerning Samsung that keep the company in the forefront. It also incorporates a SWOT analysis table that gives an inner view of the organization.

Both the internal and external environment defines every company. There are different external environment ranging from social, legal as well as technological influences that can affect the company. Samsung has seen different economic turmoil over decades of existence andhas experienced different political interferences that affected its business. The Electronic and Technology industry as a whole has also been affected by these factors meaning that every player must have suffered or gained in a way or the other (Michell, 2010). Samsung has remained aware of these factors and was able to employ different strategies as well as changes to ensure that its products remain the best choice forcustomers across different destinations.

Samsung and its new section will also be subjected to effects of the general environment toinclude both the economic factors as well as the political factors. Economic factors and the financial environment across the world has in different ways affected the situations of the customers and their willingness and ability to purchase Samsung products from time to time. These economic factors include issues of inflations that have affected different countries as well as economic depression situations that occur in one time or another. The company has recorded losses in existing areas and divisions at a moment that forced it to decrease its labor force through retrenchment and layoffs. The number of workers has drastically fallen over the years despite the increase in its sales through aggressive customer programs.

An additional economic fact is likely to exert pressure on the new division would be the intrusion of the government on issues related with the regulation on renewable sources of power such as increased tariff charges, as applicable in different countries. This will be in addition to economic requirements applicable to foreign products that have been instituted by each international market. The consumers from different parts of the world may or may not have access to the new products due to the state of economy in their particular countries with the following concerns: Are there economic sanctions? Is the country’s economy behaving poorly?

Political influences have also significantly affected Samsung and the technological industryin general. Political environment in this case, has majorly dependent on the government, and the powerful decision makers who have created different laws and regulations concerning the industry (Robbins, Bergman, Stagg and Coulter, 2014). Samsung had to deal with international sanctions and rejections among other devastating issues. The political class in foreign countries tends to intrude in the normal control of the technological entrance that sometimes include increased competition as more and more investors introduce their business.

Samsung resources, capabilities, and core competencies

Samsung’s asset includes an efficient management team, knowledgeable workforce and innovative employees with a standardized procedural method. It has also created a strong industrial reputation and has been a pioneer in several industrial innovations includingwearable technologies. Samsung has also created a system to identify and communicate with its target market. All these will be available to the new organization division producing solar panels.

Samsung recognizes importance of the value chain and operations improvement to increase the company’s bottom-line. Best business practices and efficient management can reduce loss and wastage to control production costs. The reduction of wastages that include time and other important resources will help the company to spend little in maintenance and easing the operations (Australia, 2015).

SWOT analysis

References

Australia, C. L. (2015). Organization Theory and Design. Cincinnati OH: Cengage Learning US.

Krishnamacharyulu, C. S. G., &Ramakrishnan, L. (2012). Rural marketing: Text and cases. New Delhi: Pearson Education.

Michell, T. (2010). Samsung Electronics and the struggle for leadership of the electronics industry. Singapore: Wiley.

Robbins, S., Bergman, R., Stagg, I., & Coulter, M. (2014). Management VS. Sydney: Pearson Education Australia.

Samson, D., & Daft, R. L. (2011). Management. South Melbourne, Vic: Cengage Learning.

Thomson, N. (2009). Strategy in Context. Oxford: Wiley-Blackwell.