HW II
Liban
PartsofaMissionStatementWorksheet.docxUnit 2: Homework Assignment Part 1
For this assignment you again will be using the organization that you are doing your capstone project on. Answer the questions in the Parts of a mission statement worksheet below to the best of your ability. If you cannot answer a question, provide an explanation of why you were unable to address it.
What is the name of the organization that you are doing your capstone project on?_______________________
Parts of a Mission Statement Worksheet
|
Mission Statement Part |
Defining Probes |
|
|
Reason organization exists: |
What is our organizations purpose? |
|
|
|
What is the value we provide to the community? |
|
|
|
What is the value we provide to the marketplace? |
|
|
|
How would someone outside our organization define or describe us? |
|
|
|
What would our customers say is our purpose? |
|
|
|
What would a new employee say is our purpose? |
|
|
Organization’s customer base: |
What are the personal and household demographics of our customer base? |
|
|
|
Where are our customers located? |
|
|
|
Do we have different types of customers (retail, commercial, and so forth)? |
|
|
|
How do we reach our customers? |
|
|
|
How do our customers reach us (or find us)? |
|
|
Organization’s product line or service supplied to our customer: |
What do we actually provide to customers? |
|
|
|
Are our products and services tangible or intangible? |
|
|
|
How do we finance our products and services? |
|
|
|
What are the benefits and features of our products and services? |
|
|
Process used to supply product or service: |
Who are the suppliers? |
|
|
|
What are the steps we use to move the product or service from the supplier to our customer? |
|
|
|
Do we have quality controls? If so, what are they? |
|
|
Marketplace conditions if our organization did not exist: |
What would happen if we didn’t exist? |
|
|
|
Would some other organization take our place if we closed? |
|
|
|
How long would it take for someone to support our current customer based in our absence? |
|
Source: Barksdale and Lund, 2006 (pp.150-151)
