DUE SAA MBILI USIKU SHARP ZERO PLAGIARISM Write a 1,050- to 1,400-word strategic objectives summary. Include your balanced scorecard and its impact on all stakeholders, and the communication plan. Identify key trends, assumptions, and risks in the cont
Running Head: STRATEGIC PLAN 1
STRATEGIC PLAN 2
Strategic Plan: New Product
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Introduction
Samsung has been in the electronic business for over 70 years, and it is at the bleeding edge of advancement. The business vision is to create imaginative innovations and make effective processes that would achieve new markets while advancing individuals' life and remaining the digital pioneer and leader. They are one of most improved and decorated brands in the electronic industry. The disclosures, creations, and achievement items have helped the digital revolution turn into a piece of history. With a specific aim to keep on helping individuals to have better lives, Samsung has solid qualities and high moral and ethical standards that surround their work each day.
Samsung makes unrivaled items and administrations that have helped us improve as a worldwide society. They have each and every one of the assets accessible for the brightest ability that has been scouted from everywhere throughout the world to be the best in their industry. In order to remain the leaders of innovation and advancement, the transformation must continue developing so as to stay aware of the requests of the customers. The way toward making a breakthrough in the market is to have values in the administration for which clients will be able to afford (Lee, 2006).
New product
Since the global world is now becoming fanatical with “eco-friendliness”, Samsung can also be a responsible business leader in that area too. The new division will be committed to preaching the importance of going green for the company. Moreover, environmental protection should be a top significance for everyone in the company starting from the staff, employees, customers and stakeholders. Therefore, it is important for the company to have a body dedicated to making sure the company produces zero carbon footprint products.
One major product to be produced by this division is solar panels that can help boost renewable sources worldwide. This would enable the world to in reducing the level of greenhouse gases in the sky and hence reduce global warming. The division will come up with a proper design of the solar panel with a technological innovation so that it will compete fairly with the existing products from other companies. Moreover, the product should be consumer relevant and embrace the technology of light and not the heat from the sun. Moreover, the solar panel will be designed for use in vehicles instead of using car batteries. Finally, the proposed solar panels should be able to apply for both domestic and commercial usage (Michell, 2010).
Mission statement
The mission statement of the new Samsung division is aimed towards the overall goal of the company accomplishments as well as what is offered to the customers. The mission statement of the division is “we will achieve greater results in delivering the environmentally friendly products through the passionate, dynamic and innovative organization.” As the company keeps on developing and the interest for buyer needs and necessities increment, the mission statement may adjust to the present environment that Samsung is attempting to fulfill.
Customer Needs and Competitive Advantage
The new solar panel will help with all client needs when they buy an electric vehicle, domestic and also commercial usage. Numerous electric vehicles today are stopped and charged at home while others utilize open charging stations while they are out running errands. The charging stations are convenient for clients when their battery starts to run low. Using the solar panel it will charge the electric vehicle without the need to utilize a charging station, and will spare the client from the need to locate an open charging station. The solar panel panels will also spare the customer’s cash at last since they won't need to pay for charging the vehicle at the station. As of now, the electric vehicles are the module electric vehicle or the module cross breed electric vehicle. Moreover, the solar panels will be user-friendly, utilizing renewable light and solar energy. Both domestic and commercial usage would reduce the amount of carbon dioxide produced by other sources of energy such as fossil fuels. Moreover, the product will have a competitive advantage over its generic competitors since it will have the present technology and also its dynamic use including use in motor vehicles (Simerson, 2011).
Vision and Business Model
The vision for the new company division will be designed so as to fit each and every model of the electric car. Also, it will be designed to have enough wattage for both commercial and domestic uses. Moreover, the initial design on the new solar panel will be behind spoiler attachment that is available for purchase as well as the installation of new electric vehicles. In order to attract more customers for the solar panel, the division will promote the buyers with a three-year warranty to act as a mark of the quality of the product. Moreover, the pricing of the product will ensure that consumers are getting the value of their money and hence the company will ensure the product is of high quality. The business model will be;
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Processes and systems |
The division will provide annual training for the employees and other stakeholders on the importance of going green. |
The division should adhere to customer services in all the branches of the company worldwide. |
The company will create a user friendly solar panel that can be operated without necessarily using a manufacturing manual. |
The product design will be renewed with every innovative technology so that competition would not be easier for the other competitors. |
The updated process as well as system will make job easier. |
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Resources |
The division will have resources to provide updated advertisements |
Resources will utilize technology so as to provide outstanding customer service. |
Resources will enable automatic rapid processing of the payments. |
The division will not maximize resources for the sake of competing in the market. |
TV commercials will be produced so as to relate to the demographic population |
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Goals |
The product differentiation from that of competitors by inventing new technologies for the product. |
The division should offer lower prices and find a way to compare prices with the competitors. |
Customers will be encouraged by providing feedback about the produced products. |
The division will prevent new rivalries from coming into the market and dominate the market. |
The solar panel will be more convenient for the customers. |
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Culture |
The division will maintain respect, support as well as opportunity for employees. |
Will not be very diversity |
Each employee will be provided with equal opportunities |
Culture may reject an hostile strategy |
Customers are happy when companies show diversity |
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Technology |
Will be used to come up with the best design for the solar panel |
The product should be updated with the latest technology |
Automation will be provided so as to cut down repair time |
Competitors may have the ability to move quicker with technology. |
Always providing the latest and greatest. |
How the vision, mission, and value of the new division align with the company's mission and vision.
Mission, vision, and values all work as one. The company's prosperity depends on these three variables being in a state of harmony with each other and should be durable. Therefore, the three factors for the division should be in line with those of the company to ensure its success. All of them are oriented to creating enabling and innovative products that can compete fairly in the market. Given that the division has a reasonable mission and vision explanation will permit them to develop and keep up a positive notoriety in the groups that they work together in.
How vision, mission, and values guide the division's strategic direction
The mission is division’s purpose behind presence. It regularly mirrors the qualities and convictions of top supervisors in the division. A mission statement is the expansive meaning of the authoritative mission. Vision, mission and values motivates workers and gives a concentration and course to setting of higher level targets. It ought to guide workers in settling on choices and build up what the division does. Mission statement is significant for the division to flourish and develop (Olsen, 2013).
Guiding principles
The mission statement, vision, and corporate values are essential pieces in the objective of accomplishing the overall strategy. Regardless of the division’s position, employees ought to know or have some thought of the general heading that the division is working towards. The Samsung employees will realize what the mission, vision, guidelines, and values are very vital in the success of the divisions. The administration will stretch their significance consistently. If one worker do not abide by the ethical code of conduct and flop in one area of work, then there is a shot that the division will not see the vital goals accomplished. Every part should be considered as a guide, and when taken after, Samsung will effectively achieve its last goal.
References
Lee, D. (2006). Samsung Electronics: The Global Inc. Seoul, Korea: YSM, Inc..
Michell, T. (2010). Samsung Electronics and the struggle for leadership of the electronics industry. Singapore: Wiley.
Olsen, E. (2013).Strategic planning for dummies. Hoboken, N.J: John Wiley & Sons.
Simerson, B. K. (2011). Strategic planning: A practical guide to strategy formulation and execution. Santa Barbara, Calif: Praeger.