Part II

Stock Market Project – Part I: Company & Stock Evaluation

Darius Nix

HSTM 4451: Sport Economics and Finance

Term 3 2026

01/23/2026

Nike, Inc. (NKE)

Relationship to Sport: Nike, Inc. is a global leader in athletic footwear, apparel, and equipment. The company supplies products used by professional athletes, collegiate programs, and recreational participants across numerous sports, including basketball, football, soccer, and track and field. Nike’s extensive endorsement portfolio and partnerships with professional leagues make it one of the most influential organizations in the global sport industry. Why I Chose This Company: Nike was selected due to its strong brand recognition, global reach, and consistent consumer demand. The company’s long-term stability and history of innovation make it a reliable investment within the sport industry. Financial Snapshot: Company Name: Nike, Inc. Symbol: NKE Top Competitors: Adidas, Puma, Under Armour Annual Revenue: $51.20 billion Net Income: $5.74 billion Earnings Per Share (EPS): $3.73 P/E Ratio: 18.5 52-Week High/Low: $79.55 / $62.10 Industry Comparison: Nike maintains higher profit margins and global revenue strength compared to many sport apparel competitors.

DraftKings Inc. (DKNG)

Relationship to Sport: DraftKings operates within the sports betting and online gaming industry, offering daily fantasy sports and legalized sports wagering tied directly to professional sporting events. Why I Chose This Company: DraftKings was chosen for its growth potential in a rapidly expanding industry driven by increasing legalization and consumer adoption. Financial Snapshot: Company Name: DraftKings Inc. Symbol: DKNG Top Competitors: FanDuel, BetMGM, Caesars Annual Revenue: $1.72 billion Net Income: -$840 million Earnings Per Share (EPS): -$0.87 P/E Ratio: N/A 52-Week High/Low: $44.65 / $27.15 Industry Comparison: DraftKings has strong revenue growth but remains in an investment phase compared to peers.

Dick’s Sporting Goods (DKS)

Relationship to Sport: Dick’s Sporting Goods is a leading U.S. retailer supplying athletic equipment, apparel, and footwear for organized and recreational sports. Why I Chose This Company: The company was selected due to its strong earnings performance and essential role in sport participation. Financial Snapshot: Company Name: Dick’s Sporting Goods Symbol: DKS Top Competitors: Academy Sports, Hibbett Sports Annual Revenue: $12.56 billion Net Income: $800 million Earnings Per Share (EPS): $6.20 P/E Ratio: 25.9 52-Week High/Low: $232.00 / $180.44 Industry Comparison: Dick’s demonstrates stable profitability compared to sport retail peers.

Electronic Arts (EA)

Relationship to Sport: Electronic Arts is a major developer of sport-based video games, including Madden NFL and EA Sports FC, providing digital sport engagement worldwide. Why I Chose This Company: EA was selected for its strong digital revenue streams and connection to evolving sport consumption trends. Financial Snapshot: Company Name: Electronic Arts Inc. Symbol: EA Top Competitors: Take-Two Interactive, Ubisoft Annual Revenue: $7.35 billion Net Income: $1.32 billion Earnings Per Share (EPS): $4.74 P/E Ratio: 27.8 52-Week High/Low: $214.75 / $145.40 Industry Comparison: EA maintains strong margins and earnings compared to video game industry peers.

Amazon.com, Inc. (AMZN)

Company Description: Amazon is a global e-commerce and technology company specializing in online retail, cloud computing, and digital media. Why I Chose This Company: Amazon was selected to diversify the portfolio with a stable, high-revenue non-sport company that also maintains indirect involvement in sports media and streaming. Financial Snapshot: Company Name: Amazon.com, Inc. Symbol: AMZN Top Competitors: Walmart, Alibaba, Microsoft Annual Revenue: $558.00 billion Net Income: $12.25 billion Earnings Per Share (EPS): $24.30 P/E Ratio: 19.7 52-Week High/Low: $255.00 / $207.30 Industry Comparison: Amazon leads its industry in revenue with improving profitability.