Part D: Your Marketing Plan: Presentation -20-25 slides
tywys01
PartDYourMarketingPlanPresentation.pptEric Brown
MKT500
Strayer University
Dr. Lisa Amans
September 7, 2020
MARKETING PLAN
PRESENTATION
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Introduction
Great Travelers Airline Express has a solid marketing plan.
The marketing plan has sound list of actions.
Marketing plan for the company is build around the feedback received from the customers.
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Based on the positive feedback received by the Great Airline Travelers Express Limited from the customers, the company has come to the realization that customer service is vital in sustaining competitive advantage (Tracy & Michael, 2017). Additionally, the company has found out that social media is necessary tool in providing outstanding and impeccable customer services for every individual passenger. Great Airline Travelers Express Limited has come to understand that one unhappy and unsatisfied customer has the ability to warn or discourage potential customers from subscribing to the services of the company and this has negative impact on the returns of the company.
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Pricing marketing plan
Used to establish the most appropriate price for a service or product.
Pricing factors must be considered.
Appropriate pricing strategy is the key to success of the company.
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Cont. Pricing marketing plan
Marketing plan used by the company include:-
Based pricing
Total customization
Competitive pricing strategy.
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A pricing strategy is a method used to establish the most appropriate price for a service or product. Pricing factors include manufacturing costs, competition, market place, market condition, and quality of the product. One of the pricing strategies that Great Airline Express Limited should adopt is demand-based pricing. During high demand times like festive seasons and holidays, Great Airline Express Limited should increase their travel prices and reduce the same tickets prices during off season. In addition, total customization strategy can be used by Great Airline Express Limited. The company should divide prices according to the classes which are economy, business, and first class. Finally, Great Airline Express Limited can use competitive pricing strategy. Airline industry has increasingly become complex and fierce in competition over the past decades
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Social media strategy
The company uses multi channel distribution strategy.
Social media platforms such as Facebook, twitter, and Instagram are used as distribution tools.
Social media enables enable consumers to book tickets directly from travel meta-search portals
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Distribution is the process in which a product or service is made available for consumers. The Great Airline Express Limited uses multi channel distribution strategy. The company can use mobile and social media platforms such as Facebook, twitter, and Instagram to distribute their products to their customers. This will enable consumers to book tickets directly from travel meta-search portals.
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Facebook
Facebook profiles is used to:-
personalize in-flight magazines.
Advance their specific destination content and inspirational media.
Develop a unified and seamless experience for customers to interact with the brand.
Encouraging existing and potential customers.
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Great Airline Express Limited can use Facebook profiles to personalize in-flight magazines placed on every seat to celebrate the 5th anniversary of its inter-city travels. The cover of the magazine should contain the passenger’s photo and name, basing on the seat assignments, and the content should be geared toward each person’s interests in life. The Great Airline Express Limited should advance their specific destination content and inspirational media in order to remain relevant in the search or inspirational part of the customer’s travel booking journey. Face book is used in encouraging existing and potential customers to click the like button on the company’s Facebook page.
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Twitter has been utilized to promote:-
Diversity, inclusion, and equity initiatives will enhance the public relations.
The process in which a potential customer is persuaded to purchase the product.
Better communication between the company and its clients.
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Twitter has been utilized to promote diversity, inclusion, and equity initiatives will enhance the public relations of the Great Airline Express Limited; hence attracting more customers and retaining the existing customers. Furthermore, the regional airline should offer free snacks and magazines during festive seasons and holiday to their clients. This will make the customers feel that they matter to the company and they are cared for.
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Instagram utilized for podcasts to market their airline.
Instagram is used raise brand awareness and promote positive word of mouth.
Instagram is used to communicate directly to preselected clients and supply a method for direct response
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Direct marketing is a form of communicating an offer, where a company communicate directly to preselected clients and supply a method for direct response. The company will utilize the company websites and podcasts to market their airline. Social media marketing is very effective because it is used by millions of people across the U.S.
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Reasons for adopting social media as marking plan.
Social media marketing is very effective because it is used by millions of people across the U.S.
social media is cheap, simple, and a very effective way of reaching customers.
Help the company to reduce the charges paid for pollution certificates.
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Cont. Reasons for adopting social media as marking plan.
Social media enables the company’s sales representative meets with a potential customer. for the purpose of transacting sales.
In public relation social media is used for a management function
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Public relation is a management function that will help Great Airline Express Limited establish and maintain communication with the public. The Great Airline Express Limited will involve their employees in their public relation strategies. Employees should interact well with the general public, colleagues, and customers.
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Conclusion
The Great Airline Express Limited will continue to use the three social media platforms Facebook, Instagram, and twitter to market their products.
The company will utilize customer’s feedback to carry out self-evaluation so as to find out what customers think about company’s services.
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References
Ida, A. I. P. (2020). The effectiveness of Online Marketing
Trends: B2B and B2C Application. Jurnal IImiah Manajem dan
Bisnis 5 (1), 90-98.
Ivan, S., & Kristina, M. (2019). A review of Corporate Social
Responsibility assessment and reporting techniques in the
aviation industry. Transportation research procedia 43, 93-103.
Retrieved from https://scholar.google.com/scholar?as_ylo=2019&q=airline+pestle+analysis&hl=en&as_sdt=0,5#d=gs_qabs&u=%23p%3DYri6Gn5ys90J
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References
Tracy, L. T., & Michael, R. S. (2017). Social media marketing.
Sage.
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Based on the positive feedback received by the Great Airline Travelers Express Limited from the customers, the company has come to the realization that customer service is vital in sustaining competitive advantage (Tracy & Michael, 2017). Additionally, the company has found out that social media is necessary tool in providing outstanding and impeccable customer services for every individual passenger. Great Airline Travelers Express Limited has come to understand that one unhappy and unsatisfied customer has the ability to warn or discourage potential customers from subscribing to the services of the company and this has negative impact on the returns of the company.
*
*
A pricing strategy is a method used to establish the most appropriate price for a service or product. Pricing factors include manufacturing costs, competition, market place, market condition, and quality of the product. One of the pricing strategies that Great Airline Express Limited should adopt is demand-based pricing. During high demand times like festive seasons and holidays, Great Airline Express Limited should increase their travel prices and reduce the same tickets prices during off season. In addition, total customization strategy can be used by Great Airline Express Limited. The company should divide prices according to the classes which are economy, business, and first class. Finally, Great Airline Express Limited can use competitive pricing strategy. Airline industry has increasingly become complex and fierce in competition over the past decades
*
Distribution is the process in which a product or service is made available for consumers. The Great Airline Express Limited uses multi channel distribution strategy. The company can use mobile and social media platforms such as Facebook, twitter, and Instagram to distribute their products to their customers. This will enable consumers to book tickets directly from travel meta-search portals.
*
Great Airline Express Limited can use Facebook profiles to personalize in-flight magazines placed on every seat to celebrate the 5th anniversary of its inter-city travels. The cover of the magazine should contain the passenger’s photo and name, basing on the seat assignments, and the content should be geared toward each person’s interests in life. The Great Airline Express Limited should advance their specific destination content and inspirational media in order to remain relevant in the search or inspirational part of the customer’s travel booking journey. Face book is used in encouraging existing and potential customers to click the like button on the company’s Facebook page.
*
Twitter has been utilized to promote diversity, inclusion, and equity initiatives will enhance the public relations of the Great Airline Express Limited; hence attracting more customers and retaining the existing customers. Furthermore, the regional airline should offer free snacks and magazines during festive seasons and holiday to their clients. This will make the customers feel that they matter to the company and they are cared for.
*
Direct marketing is a form of communicating an offer, where a company communicate directly to preselected clients and supply a method for direct response. The company will utilize the company websites and podcasts to market their airline. Social media marketing is very effective because it is used by millions of people across the U.S.
*
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Public relation is a management function that will help Great Airline Express Limited establish and maintain communication with the public. The Great Airline Express Limited will involve their employees in their public relation strategies. Employees should interact well with the general public, colleagues, and customers.
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