business communication

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MODULE 2MODULE 2

Academic and Business Writing

Introduction:

Critical thinking and forming an argument are essential skills for a

graduate. Critical thinking involves considering different points of view

and weighing up positives and negatives in each before making informed

decisions based on evidence. It’s a way of thinking in which the

arguments and conclusions are questioned and evaluated prior to

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accepting them. The same process can also be applied when forming an

argument: gathering evidence and using it to support a statement in

order to persuade the reader to agree.

In general, academic writing is expected to be predictable, connected

and cohesive, as well as substantiated. The writer’s purpose should be

clear from the start and the content should be presented in a logical

sequence. Furthermore, the text should contain critical analysis and

statements that are backed up by explanations, examples and evidence.

Whereas academic writing is more objective and has a more formal

structure, effective business writing benefits from efficiency, clarity and

effectiveness. Business writing also varies in style, from informal to

formal in tone, following different formats, nevertheless staying

professional yet polite.

In short, whether writing an academic essay or a business report,

defining the audience and purpose is just as critical. Successful writing

connects with the reader, addresses them in the right tone, fulfils its

purpose and meets the reader’s expectations.

This Module will cover:

Module 2.1

Critical thinking

Forming an Argument

Module 2.2

Audience and purpose

Comparing reports and essays

Introduction to writing for business

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This Module will help you achieve the following outcomes:

a) Apply research, academic and communication skills appropriate

to the level of study and observe academic referencing

requirements

b) Critically analyse texts and/or multi-media material in both

business and academic environment

c) Identify and apply effective communication methods within a

business and academic environment

Time Management:

12 Week Delivery:12 Week Delivery:

20 Hours per module (two weeks): Facilitated study: 3 hours /

week. Personal Study: 7 hours / week.

3 hours facilitated study consists of attending class, responding to

facilitator feedback.

Students are to allocate 7 hours of personal learning. This includes

essential time spent on pre-reading and viewing materials,

assessment progression and learning activities.

6 Week Delivery:6 Week Delivery:

Hours per module: Facilitated study: 6 hours / week. Personal

Study: 14 hours / week.

6 hours facilitated study consists of attending class, responding to

facilitator feedback.

Students are to allocate 14 hours of personal learning. This

includes essential time spent on pre-reading and viewing

materials, assessment progression and learning activities.

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Assessment Progression:

Assessment 1 is due at the end of module 3.1. Please refer to the

assessment briefs in the assessment area for more detail.

You are expected to spend a minimum 2.5 hours per week (5 hours

minimum for this module) contributing to Assessment 1.

You can prepare for this assessment by utilising the learning resources

of this module which include readings, videos, and learning activities to

enhance your understanding of the key concepts in this module.

Class Expectation:

You are expected to have worked through the learning material

for this module beforebefore attending the class – this enables informed discussion and full participation in learning activities.

Participate in all scheduled Collaborate or face-to-face classes.

This time is intended to be used by you and your lecturer to

work through activities and engage in discussion about the

weekly content.

These sessions provide a space for you to raise questions

and seek guidance on writing your assessments.

You will review and explore more deeply the information

presented in the learning material.