project presentation

Introduction

The floor layout of my store includes a great essence of ambiance with all departments adjusted based on brand names and respective designers. The flow layout provides a lofty feeling in the boutique, especially through the creative lighting of the interior and the extensive spacing that provides customers with enough space to view all products displayed even through peak times. The floor shall include polished wood tiles to increase elegance and a touch of class in the store. Dress Like Juju is devoted to luxurious products for the royal and executive clientele (Krasonikolakis et al., 2018). The store shall have a furnished sitting area to accommodate customers while others try their choices or wait for their selections to be packed. The Tryon room is spacious, and its walls are made of reflecting glasses from all sides to ensure customers can view how the dresses fit from all sides of the room. The store's interior walls are fitted with high-quality wallpapers of top designers associated with most of the brands sold in the store.

Rei Kawakubo Department

Rei Kawakubo's department occupies the right wing of the store. The department has the Tryon room in its proximity. A sitting area is provided on the left side of Kawakubo's department. The sitting area provides comfort to customers as they view and examine elegance in the products, especially garments (Krasonikolakis et al., 2018). It also provides a resting area for esteemed customers who can use the store's internet connections to view all products in the store at the comfort of their mobile devices. The department prides itself in the Japanese décor of lights, complementing Kawakubo's Japanese designs. The lighting and décor provide adequate and beautiful visibility, making the whole department attractive to customers. Floral lights add beauty and elegance to the four mannequins in the department. The mannequins are placed on golden frames on the bases to add beauty and blend with the expensive features of the department. The mannequins ensure dresses provide effective displays for customers and make it easier to make selections.

Christian Dior Department

Christian Dior is among the most honored designers globally and attracts more customers, especially contemporary designer dresses. Therefore, Dress Like Juju has opted to make Christian Dior's department the largest in the store. Its strategic location ahead of the entrance makes it easier for customers to identify it at first sight (Pantano et al., 2021). The Dior's shelf provides a state-of-the-art display for selected brands. The display is not based on prices like in the other departments. Rather, Dior inspired dresses are displayed based on functions and design. Riyal dresses are placed on the top shelves, while other luxurious dresses are placed on the lower shelves. Accessories associated with Dior brands are placed on nearby shelves on the left side of the department. The lighting is ambient and reflects the traditional décor of the Royal Palace of Queen Elizabeth, with the lighting inspired by Dior's tribute to Queen Elizabeth the second. The department is also provided with a sitting area for customers like all other departments.

Tom Ford Department

Tom Ford's department occupies the left-wing of the Dress Like Juju store. The department has mannequins in the central area to ensure displays give the right impression to customers. The mannequins provide a great expression of how the dresses look human form. The department has spin racks for additional displays (Pantano et al., 2021). A sitting area and a fitting room are also provided for the department.

References

Krasonikolakis, I., Vrechopoulos, A., Pouloudi, A., & Dimitriadis, S. (2018). Store layout effects on consumer behavior in 3D online stores. European Journal of Marketing. https://www.emerald.com/insight/content/doi/10.1108/ejm-03-2015-0183/full/html

Pantano, E., Pizzi, G., Bilotta, E., & Pantano, P. (2021). Enhancing store layout decision with agent-based simulations of consumers' density. Expert Systems with Applications, 182, 115231. https://www.sciencedirect.com/science/article/pii/S0957417421006631

Point of Sale

MakeUp

Section

Entrance

Christian Dior Department

Display Tables

Accessories

Sitting Area

Tryon

Room

Sitting Area

Tom Ford

Department

Sitting Area

Display Tables

Rei Kawakubo

Department

Display Tables

Mannequins 1 111

Table

Mannequins 2

Lights

Lights

Lights

Mannequins 3

Table

Lights

Mannequins 4

Clothes Spin Rack

Sitting Area

Perfumes

Clothes Spin Rack

Mannequins

Cloths Spin Rack

Entrance

Clothes Spin Rack

Clothes Spin Rack

Mannequins 1

Mannequins 2

Sitting Area

Clothes Spin Rack

Cloth spin Rack

Mannequins 3

Entrance