operations management

Sept 8, 2017

Camron’s O&M Radio Show

INTRODUCTION INTRO: Radio jingle (12 seconds)

CUE TO INTERVIEWER: “Hello and good evening, ladies and gentlemen; We welcome you to another broadcast here on MGT 98.7 FM. Tonight we have a special guest, Henry Ford, producer of the Model T. He promises to explain the influences that his production model has had on business and operations management over the years. But first, let’s go to current events.

TRANSITION MUSIC: “Gettin’ with it” - B.G. Moores (14 seconds)

CUE TO ANCHOR: (CURRENT EVENTS AND STOCKS) (5 minutes)

FIRST ACT TRANSITION MUSIC: “Back to business” -(12 seconds)

CUE TO INTERVIEWER: “Tonight I’m sitting here with the one and only Henry Ford, founder of the Ford Motor Company and sponsor of the assembly line technique. We’re here tonight to talk all about one subject: “What is Operations Management?”. Thanks for being here with us tonight, Mr. Ford.”

FORD: “Thanks for having me. It’s a pleasure.”

INTERVIEWER: “If you could summarize in your own words, what Operations Management is, what would you say?

FORD: “Well, I think that Operations Management is the theory and practice of facilitating the most amount of efficiency possible in an organization. It is the practical application of balancing strategies such as cost, quality, time and flexibility in a way that produces the most amount of gain and profit. It is important in a business education because it helps future business owners to maximize their productivity. It also gives insight into what a consumer's priorities might be and how to weigh key operations management decisions wisely. The study of Operations Management also lends

Sept 8, 2017

insight as to what practices can help improve productivity across all business endeavors and is applicable to most fields outside of business as well.”

INTERVIEWER: “Certainly. Can you give us a few examples of operations management in business?”

FORD: “There are many different examples that come to mind, but let me share a few. Businesses need to be capable of accurately predicting their needs. UPS, for example, needs to accurately estimate how much space packages will take up in their trucks. If they don’t do this, they’ll end up with many half empty trucks and this can lead to inefficiency. Inefficiency is the bane of a successful business. They are working with retailers to more efficiently manage this space by committing the retailers to pay for any unused space in trucks they reserve. This allows UPS to more efficiently transport their packages and it keeps retailers precise when reporting how much space they will need in the trucks.”

INTERVIEWER: “Can you think of any examples that aren’t strictly business related?”

FORD: “Well, here’s a question for you. Which would you expect is more efficient? People walking up a set of escalators or people standing on a set of escalators?”

INTERVIEWER: “I would imagine it would be the walking people.”

FORD: “Well, sir, you would be incorrect! Transport for London found that on average, escalators moved more people per hour for those standing than those walking! This can be seen in that a walking person will take on average 3 stairs of space while a stander will only take upwards of 2 stairs of space. So we can see that this applies to much more than just business!”

INTERVIEWER: “Fascinating. Let’s cut to a break. We’ll be right back with Henry Ford after these messages.”

TRANSITION MUSIC: “Escalating Emotions” - J.J. Stares. (10 seconds)

ADVERTISERS: (Various, 3 minutes 15 seconds)

Sept 8, 2017

FINAL ACT TRANSITION MUSIC: “Back to business” -(12 seconds)

CUE TO INTERVIEWER: “Welcome back. We have just enough time for a few final statements from Mr. Ford. How has operations management affected your business?”

FORD: “Well, as you know, I did not invent the automobile or the assembly line. I wasn’t doing anything new, but what I was doing, was using operations management techniques to provide something no one else could; affordable, available vehicles for all. By optimizing the assembly line, I allowed to maximize our output and increase our profit. I was then able to place that profit back into paying my workers what my competitors could never meet. Efficient management and understanding of these principles changed my life and the lives of all Americans for generations. As businessdictionary.com says, ‘operations management is the design, execution, and control of operations that convert resources into desired goods and services’. I simply took advantage of that fact.”

INTERVIEWER: “Do you have any final words for our listeners?”

FORD: “Coming together is a beginning, staying together is progress, and working together is success. Thanks for having me on the show.”

INTERVIEWER: “Thank you Mr. Ford! Well, ladies and gentlemen, we hope you’ve enjoyed our program. Drive safe and think business. We’ll see you tomorrow night as we speak with Jeff Bezos, CEO of Amazon, INC. This is Camron Martinez signing off.

OUTRO: Radio Jingle (15 seconds).

CUE ADVERTISEMENT TRANSITIONS: (Sponsors 5 minutes)

TARGET: Adults, ages 24-55 TECHNIQUE: Interview format, flexibility of interview allowed THEME: Operations Management, what is it exactly? LENGTH: 15 minutes to 20 minutes with advertisements ANALYSIS: Adequate interview styled program with an interesting figure in history.