Need Sunday By 8:30pm EST Assignment Part 1: Facebook Audience And Assignment Part 2: Facebook Audience

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Part2.xlsx

Brand Goals

Gender (in %) Ethnicity (in %)
Question # Points Median Age Male Female White Black/ African American Hispanic/ Latino American Indian/ Alaska Native Asian Native Hawaiian/ Pacific Islander Other Race Alone Two or more races Unknown Race
1 5 What do you think your Facebook audience should look like based on the content you provide?
2 10 What are your actual demographic breakdowns?
(Use the results from Part I of the assignment.)
3 10 What are the demographic breakdowns for the US population? Use data from "General Population Demog" tab.
(If you believe a value isn't there, just leave it blank.)
4 10 Compare your answers for Questions 1 and 2. Are they similar or drastically different?
(Please explain in at least five sentences by comparing your numbers for all three variables.)
5 10 How do your actual demographic breakdowns (Question 2) compare with the general US population (Question 3)?
(Please explain in at least five sentences by comparing your numbers for all three variables.)
6 10 Looking at your data from Part I of the assignment, compare the mean and median age of
your audience. What does this suggest about the age distribution? Is it symmetric, skewed left,
skewed right? (A couple of sentences are needed.)
7 10 How often do you use Facebook in a typical week? Is there a specific time of day where your activity is highest?
How many friends do you have total? (Please explain in at least five sentences.)
8 10 In at least five sentences, describe the content that you typically provide on Facebook.
9 10 Is Facebook the main social networking site that you use to reach your audience?
If not, what is the site you use the most? (Please explain in at least five sentences.)
10 15 List three things that you can do in order to have your actual demographics (Question 2) match up closely with 1
your expected demographics (Question 1). Each item needs to be at least five sentences.
2
3

General Population Demographics

DP05: ACS DEMOGRAPHIC AND HOUSING ESTIMATES
2010 American Community Survey 1-Year Estimates
Supporting documentation on code lists, subject definitions, data accuracy, and statistical testing can be found on the American Community Survey website in the Data and Documentation section. Sample size and data quality measures (including coverage rates, allocation rates, and response rates) can be found on the American Community Survey website in the Methodology section.
Although the American Community Survey (ACS) produces population, demographic and housing unit estimates, for 2010, the 2010 Census provides the official counts of the population and housing units for the nation, states, counties, cities and towns.
Subject United States
Estimate Estimate Margin of Error Percent Percent Margin of Error
SEX AND AGE
Total population 309,349,689 ***** 309,349,689 (X)
Male 152,089,450 +/-27,325 49.2% +/-0.1
Female 157,260,239 +/-27,325 50.8% +/-0.1
Under 5 years 20,133,943 +/-20,568 6.5% +/-0.1
5 to 9 years 20,391,459 +/-54,285 6.6% +/-0.1
10 to 14 years 20,768,341 +/-48,894 6.7% +/-0.1
15 to 19 years 22,104,183 +/-37,994 7.1% +/-0.1
20 to 24 years 21,662,830 +/-39,859 7.0% +/-0.1
25 to 34 years 40,972,083 +/-42,185 13.2% +/-0.1
35 to 44 years 41,192,328 +/-30,977 13.3% +/-0.1
45 to 54 years 44,929,033 +/-32,011 14.5% +/-0.1
55 to 59 years 19,682,686 +/-52,641 6.4% +/-0.1
60 to 64 years 17,079,278 +/-53,099 5.5% +/-0.1
65 to 74 years 21,854,035 +/-15,215 7.1% +/-0.1
75 to 84 years 13,019,050 +/-30,772 4.2% +/-0.1
85 years and over 5,560,440 +/-29,266 1.8% +/-0.1
Median age (years) 37.2 +/-0.1 (X) (X)
RACE
Total population 309,349,689 ***** 309,349,689 (X)
One race 300,951,321 +/-78,458 97.3% +/-0.1
Two or more races 8,398,368 +/-78,458 2.7% +/-0.1
One race 300,951,321 +/-78,458 97.3% +/-0.1
White 229,397,472 +/-133,343 74.2% +/-0.1
Black or African American 38,874,625 +/-51,551 12.6% +/-0.1
American Indian and Alaska Native 2,553,566 +/-28,633 0.8% +/-0.1
Cherokee tribal grouping 285,476 +/-9,644 0.1% +/-0.1
Chippewa tribal grouping 115,859 +/-5,703 0.0% +/-0.1
Navajo tribal grouping 308,013 +/-10,256 0.1% +/-0.1
Sioux tribal grouping 131,048 +/-5,777 0.0% +/-0.1
Asian 14,728,302 +/-30,199 4.8% +/-0.1
Asian Indian 2,765,155 +/-34,951 0.9% +/-0.1
Chinese 3,456,912 +/-45,417 1.1% +/-0.1
Filipino 2,512,686 +/-31,108 0.8% +/-0.1
Japanese 774,600 +/-19,342 0.3% +/-0.1
Korean 1,456,076 +/-33,126 0.5% +/-0.1
Vietnamese 1,625,365 +/-33,841 0.5% +/-0.1
Other Asian 2,137,508 +/-45,472 0.7% +/-0.1
Native Hawaiian and Other Pacific Islander 507,916 +/-9,515 0.2% +/-0.1
Native Hawaiian 157,029 +/-9,383 0.1% +/-0.1
Guamanian or Chamorro 72,807 +/-6,150 0.0% +/-0.1
Samoan 114,796 +/-9,654 0.0% +/-0.1
Other Pacific Islander 163,284 +/-11,612 0.1% +/-0.1
Some other race 14,889,440 +/-118,731 4.8% +/-0.1
Two or more races 8,398,368 +/-78,458 2.7% +/-0.1
White and Black or African American 2,028,521 +/-36,363 0.7% +/-0.1
White and American Indian and Alaska Native 1,705,454 +/-23,202 0.6% +/-0.1
White and Asian 1,558,860 +/-28,658 0.5% +/-0.1
Black or African American and American Indian and Alaska Native 289,341 +/-14,507 0.1% +/-0.1
Data are based on a sample and are subject to sampling variability. The degree of uncertainty for an estimate arising from sampling variability is represented through the use of a margin of error. The value shown here is the 90 percent margin of error. The margin of error can be interpreted roughly as providing a 90
percent probability that the interval defined by the estimate minus the margin of error and the estimate plus the margin of error (the lower and upper confidence bounds) contains the true value. In addition to sampling variability, the ACS estimates are subject to nonsampling error (for a discussion of nonsampling variability, see Accuracy of the Data). The effect of nonsampling error is not represented in these tables.
For more information on understanding race and Hispanic origin data, please see the Census 2010 Brief entitled, Overview of Race and Hispanic Origin: 2010, issued March 2011. (pdf format)
The ACS questions on Hispanic origin and race were revised in 2008 to make them consistent with the Census 2010 question wording. Any changes in estimates for 2008 and beyond may be due to demographic changes, as well as factors including questionnaire changes, differences in ACS population controls, and methodological differences in the population estimates, and therefore should be used with caution. For a summary of questionnaire changes see http://www.census.gov/acs/www/methodology/questionnaire_changes/. For more information about changes in the estimates see http://www.census.gov/population/www/socdemo/hispanic/reports.html.
While the 2010 American Community Survey (ACS) data generally reflect the December 2009 Office of Management and Budget (OMB) definitions of metropolitan and micropolitan statistical areas; in certain instances the names, codes, and boundaries of the principal cities shown in ACS tables may differ from the OMB definitions due to differences in the effective dates of the geographic entities.
Estimates of urban and rural population, housing units, and characteristics reflect boundaries of urban areas defined based on Census 2000 data. Boundaries for urban areas have not been updated since Census 2000. As a result, data for urban and rural areas from the ACS do not necessarily reflect the results of ongoing urbanization.
Source: U.S. Census Bureau, 2010 American Community Survey
Explanation of Symbols: 1. An '**' entry in the margin of error column indicates that either no sample observations or too few sample observations were available to compute a standard error and thus the margin of error. A statistical test is not appropriate. 2. An '-' entry in the estimate column indicates that either no sample observations or too few sample observations were available to compute an estimate, or a ratio of medians cannot be calculated because one or both of the median estimates falls in the lowest interval or upper interval of an open-ended distribution. 3. An '-' following a median estimate means the median falls in the lowest interval of an open-ended distribution. 4. An '+' following a median estimate means the median falls in the upper interval of an open-ended distribution. 5. An '***' entry in the margin of error column indicates that the median falls in the lowest interval or upper interval of an open-ended distribution. A statistical test is not appropriate. 6. An '*****' entry in the margin of error column indicates that the estimate is controlled. A statistical test for sampling variability is not appropriate. 7. An 'N' entry in the estimate and margin of error columns indicates that data for this geographic area cannot be displayed because the number of sample cases is too small. 8. An '(X)' means that the estimate is not applicable or not available.
This data comes from the U.S. Census Bureau
Retrieved from:
http://factfinder2.census.gov/faces/tableservices/jsf/pages/productview.xhtml?src=bkmk
on 3/26/13