Eastern Classic Marketing

Part 1 (Individual Assignment)

Company name

(Following could be not available or recommended)

Street address

City, state, ZIP

Business phone

Website URL

Email address

· Industry History

· Market and Industry Definition

· Major Competitors and Descriptions

· Competitor Strategies and niche

· Product History

· Product features

· What problem does product solve

· Product Category Sales

· Previous Performance Versus Competition History

· Estimated Market Shares

· Company History

· Start

· Size

· Major changes

· Mission & Vision statement

· Who is in charge today