mktg 496

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Street address

City, state, ZIP

Business phone

Website URL

Email address

· Industry History

· Market and Industry Definition

· Major Competitors and Descriptions

· Competitor Strategies and niche

· Product History

· Product features

· What problem does product solve

· Product Category Sales

· Previous Performance Versus Competition History

· Estimated Market Shares

· Company History

· Start

· Size

· Major changes

· Mission & Vision statement

· Who is in charge today