client Report Template

GA – Client Project Part 1 – TO DO LIST 3 (Weeks 5/6) Mgmt5074

Fanshawe College | [email protected] Page 1

Don't forget to review the General Guidelines & Rubric document that outlines expectations for the

project.

Here are the sample questions to ask yourself this week. Please don't forget the list of questions is

not exhaustive and you are encouraged to come up with your questions to use when analyzing the

data. Again, not all clients will face the same issues. You may find nothing notable to talk about in

this section and for others, this section might constitute the bulk of their report.

Investigate your client’s URL naming convention. If you think URLs should be improved, you should

rewrite a sample set (approx 5). Usually the best way to lay it out is in table format with the old URLs

on the left and the suggested, new ones on the right.

Investigate your client’s meta titles. If you think meta titles should be improved, you should rewrite a

sample set (approx 5). Usually the best way to lay it out is in table format with the old meta titles on

the left and the suggested, new ones on the right. Don't forget you're asking yourself the following

questions of meta titles:

1.Are they too short or too long?

2.Do you they reflect on page content?

3.Do they set the client apart on the SERP? (to assess you must search your client's top keywords in

Google to see what other listings appear)

4.Are they unique per page?

Investigate your client’s meta descriptions (must look at source code, not GA). If you think meta

descriptions should be improved, you should rewrite a sample set (approx 5). Usually the best way to

lay it out is in table format with the old meta descriptions on the left and the suggested, new ones on

the right. Don't forget you're asking yourself the following questions of meta descriptions:

1.Are they present at all?

2.Are they too short or too long?

3.Do you they reflect on page content?

4.Do they set the client apart on the SERP? (to assess you must search your client's top keywords in

Google to see what other listings appear)

GA – Client Project Part 1 – TO DO LIST 3 (Weeks 5/6) Mgmt5074

Fanshawe College | [email protected] Page 2

5.Are they unique per page?

Have you noticed any dead links, 404 error pages, etc. that may impact user experience on the site?

Check the site for duplicate content and make recommendations on how to eliminate it. (ie. 301

redirects)

Which pages on the site are viewed most/least often? Does it make sense given the content/goals of

the site? Look at this information by different customer segment (ie. mobile, converters). Take care

that you are not unintentionally grouping pages together by looking at Page Titles that might have

been assigned to multiple pages.

Which content do new users view most often? Does this make sense given what you believe first time

users should be doing on the site? If so, is this content accessible and easy to find?

Which content do returning visitors view most often? Does this make sense given what you believe

returning users should be doing on the site? If so, is this content accessible and easy to find?

Which content do mobile users view most often? Does this make sense given what you believe

mobile users should be doing on the site? If so, is this content accessible and easy to find?

**Don’t forget that if you’re viewing the data by page title, there may be more than one URL using

the same page title. Click on the page title. If more than one URL appears, be sure to report on URL,

not page title (unless the grouping makes sense…ie page 1, 2, 3 Black Tea).

Which pages on the site are viewed the least often? If you can provide reasons or even hypothesize

as to why you think the page is not being viewed often, do so. If you believe this content is important,

provide suggestions for how its views can be increased.

Are there pages on the site that are being viewed over and over again in the same session (ie. are

visitors pogo-sticking)? You’ll be able to tell if this is the case when a page’s pageviews are 2x, 3x, 4x,

etc… larger than its unique pageviews. If this is the case, does it make sense (you’ll have to visit the

site and play around to tell if it’s normal or not)? If it’s not normal/good suggest ways that it can be

fixed.

GA – Client Project Part 1 – TO DO LIST 3 (Weeks 5/6) Mgmt5074

Fanshawe College | [email protected] Page 3

On which pages do people spend the most time? Does this make sense given the content on the

page?

On which pages do people spend the least time? Does this make sense given the content on the

page?

Which pages are acting as the landing page for the site most often? Do these pages provide the right

user experience? Segment this question and look at most common landing pages for different users

(ie. mobile, new/returning)

Which pages are visitors bouncing from most often? Don’t forget the page had to be a landing page

for a bounce to have occurred. Can you make any recommendations to improve bounce rate for

individual pages? Don’t forget to filter out pages with low pageviews here (ie. Less than 100 or 50

depending on the volume of data that you’re dealing with). You don’t want to be reporting a page

has a 100% bounce rate when it’s only had 5 pageviews. That’s useless.

Which pages on the site are most often the last page viewed (high % exit) ? This data will show the

client where people are leaving the site. Don't forget that every session has to end at some

point. We just want to look at the data to make sure these exit points make sense and we're leaving

visitors with the right impression.

Explore a navigational summary for key pages. For example, where do most people go after the

homepage? Is this where you think the client would want them to go? If not, how can we steer

visitors elsewhere. In general, are people navigating the site in the way you think it was intended?