Strategic Plan Assignment
Danny99
Part1.pptxUPSIDE BURGER
Your Wish We make it yummy and tasty
UPSIDE BURGER, Inc. will be a privately held C-corporation owned in majority by Danny Pascan. New investor will be invited to participate in the company's capital either by part ownership.
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Market Entry
Upside Burger is a new market entry.
Space has to be rented in an appropriate location.
Start-up costs are mostly expensed in capital equipment, furniture, start-up labor, food stock, legal and consulting costs associated with opening our fast food location.
Offering the Traditional with Natural product.
Competition will be Farmer Boys..
Pricing strategy will be better than our competitors.
Since being a new market startup company our goal is to earn good share of the market. The steps that are being taken is an outline formed by the BBC in helping our entry to have a smooth transition in following the six outlining steps, set clear goals, market research, study the competition, mode of entry, financing needs, and develop that strategy (BCB, n.a).
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Strategic Plan
SWOT Analysis.
KPIs.
Define Outcomes.
Defining Our Vision.
Exceptional Price.
Customers Middle to Upper Class.
Create an Online Order Platform.
Our strategy is based on delivering a strong customer value proposition in a niche market. We are looking to offer the Local Bay city and its surrounding areas a new choice in pizza options. We are building our marketing infrastructure so that we can eventually reach more
customers with the same pizza offering. We focus on satisfying the needs of low-to middle class residents and companies located inside or outside the Loca Bay Industrial Park.
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Vision
Be a national chain.
Franchise the company.
The first leading Burger firm.
High traffic.
Help the community in new jobs.
The vision that Upside Burger is being the First Choice in large tasty Burgers in the local area, and well respected Business. That will measured by the customers, employees, shareholders, and community. This vision also stands for chaining our new start up company in the local city areas, and then go global as expansion dictates. Also the vision is to chain this vision that every Upside Burger place is owned in independent, and keeps the culture alive.
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Mission
UPSIDE BURGERS mission is to exceed our customers expectations in taste, smell, best quality in our local area.
Organizational Values
Teamwork
Integrity
High Performance
Ethics .
Customer Service
Organizational Values also drive the culture of the business, further values are accountability, diligence, perseverance, and discipline. In reading a segment posted on the internet about Organizational Culture by Degarmo, in presenting a piece about Warren Buffet he stated “.” Warren Buffet has been quoted saying that, “Culture, more than rule books, determines how an organization behaves.” When respondents were asked whether or not they agree to this statement the majority indicated that, “Yes, culture is the key characteristic for an organization to demonstrate its unique competitive advantage and drive behavior.” a wealthy man has the understanding about having that culture in place (DeGarmo, 2019)
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Organization Culture
Provide Value to the Society.
People Are Important
Culture Top to Bottom
Best Quality of Product.
Community Deserves top Service.
The business culture is very important its the foundation that is built on a unique platform. Its needed to move forward in achieving the companies vision, mission, and increases the business moral. The culture is made up with strong beliefs, values, attitude, and behavior share with a group of people. A strong culture will also attract great employees, and provide the best customer service to the community.
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Competitive Advantage
Employee Training
Incentives
Retention Program
Excellent Food.
Lower Price
Location
A competitive advantage sets your business apart from its competitors. It contributes to higher earnings, more customers, and product loyalty. Establishing such an advantage is one of the most important goals of any company that will find success. In today's world, competitive advantage is essential to business growth and globalization. An article posted on the Business Queensland “Your competitive advantage is what sets your business apart from your competition. It highlights the benefits a customer receives when they do business with you. It could be your products, service, reputation, or even your location(Queensland Government, 2018).
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REFERENCES
David, F. R. (2016). Strategic management: A competitive advantage approach, concepts & cases(16th ed.). Upper Saddle River, NJ: Pearson. ISBN-13: 9780134167848
DBC, (N.A.) 6 steps to create a winning market entry strategy. Retrieved from: https://www.bdc.ca/en/articles-tools/marketing-sales-export/exportation/pages/winning-market-entry-strategy.aspx
DeGarmo. (2019). Organizational Culture. What is Organizational Culture? Why Values? and What Does Warren Buffet Have To Do With It? Retrieved from: http://www.degarmo.com/what-is-organizational-culture-why-values-and-what-does-warren-buffet-have-to-do-with-it
Queensland Government, (2018). Business Queensland. Your competitive advantage. Retrieved from:https://www.business.qld.gov.au/starting-business/planning/market-customer-research/competitive-advantage
