pro 2

Country Project Part 1

This project will discuss and describe the American company Amazon.com. Amazon.com is a web services provider, a manufacturer of electronic book readers, and an online retailer. The company provides a modern iconic example of electronic commerce (Faherty, 2017). The organization's headquarters are in Seattle, Washington. Amazon.com was incorporated in 1994 by Jeff Bezos, who was a former Wall Street hedge fund executive. The organization commenced by initializing the selling of books online to technically astute customers at the time. However, the organization diversified to other online services over the following years, reaching revenues of up to $610 by the year 1998 (Hall, 2021). Amazon deals with multi-variant products and services. The organization's products include books, houseware, electronics, music, movies, toys, and other products. Amazon.com offers these products either directly to or as the middleman between retailers and the millions of customers Amazon.com has (Nadar, 2018). The company also provides various services, including web services i.e., renting of computing services and data storage to clients (cloud computing). Amazon.com has been successful in offering its online-based services. In 2012, 1% of all internet traffic for North America traveled through Amazon.com data centers. The company also developed the market-leading e-book reader, "Kindle," which has led to a dramatic increase in the promotion of e-book and online publishing in the book industry (Ferreira, 2019).

Amazon has also diversified into developing its private brands. For this Country Project, the focus will be Amazon's private-label diapers (Pankratz, 2018). The organization launched this new diapers brand under the Mama Bear brand (known to sell other baby items like diaper pail refills and baby food). These new diapers now account for 38 percent of the brand’s sales (Shehan, 2018). The new Mama diaper brand owned by Amazon is manufactured through Kimberly Clark in the USA. The Mama-bear brand is available in two pattern options, i.e., a bear's print and a white option.Newborn diapers sell for $25.49, size 1 diapers $38.49, and size 2 diapers $39.69. These diapers are sold as 4-packs, which vary according to diaper size.Amazon is focused on producing diapers for newborns through to size 6 diapers for children.Amazon’s Mama bear diaper brand is manufactured with the following qualities.

· Packaging includes four packs of forty size 3 diapers for babies 7-13 kg.

· Acquiring a size that fits the baby ensures increased absorbency.

· Soft, stretchy sides for a secure and snug fit

· Ensures leakage protection for up to 12 hours.

· Very gentle on the child's skin, offering breathability and softness.

· It has a wetness indicator that shows when it's time for a change

· Hypoallergenic; elemental chlorine, free of fragrances, and natural rubber latex.

References

Faherty, E., Huang, K., & Land, R. (2017). The Amazon Monopoly: Is Amazon’s Private Label Business the Tipping Point?.

Ferreira, T. (2019). M&A-analysis on Amazons’ acquisitions (Doctoral dissertation).

Hall M., (2021). Amazon.com American company https://www.britannica.com/topic/Amazoncom#:~:text=Amazon.com%20is%20a%20vast,Amazon.com's%20millions%20of%20customers.&text=The%20company%20also%20makes%20the,leading%20Kindle%20e%2Dbook%20readers .

Nadar, D. S. (2018). Amazon's Acquisition of Whole Foods: A Case-Specific Analytical Study of the Impact of Announcement of M&A on Share Price. IUP Journal of Business Strategy, 15(2).

Pankratz, R. (2020). Duty to Disclose: Amazon's E-Commerce Platform, Private-Label, and the Need for Disclosure. Kan. JL & Pub. Pol'y, 30, 162.

Shehan, A. E. (2018). Amazon's Invincibility: The Effect of Defective Third-Party Vendors' Products on Amazon. Ga. L. Rev., 53, 1215.