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This project is designed to enhance students’ understanding of course concepts and to apply them in developing an international business strategy. Broadly, the project consists of three parts: (i) product selection, (ii) country selection and (iii) strategy to enter the country.

Each group should submit a brief write-up. The write-up should include information regarding the product, product’s home country, and country of planned entry

Target product: fish oil

Target country: Japan

Paragraph: ingredients, fish, eating and lifestyle of japan