Technical paper

E range

D range

C range

B range

A range

Issue: The ecommerce issue, context, or theme you are exploring (10%)

Not present

Issue is unclear

Issue is isolated enough to understand

Issue is isolated, district, and actionable

Problem is excellently, fully, and, actionably isolated

Framework: The contextual rules or framework you are using for your analysis (10%)

Not present

Rules are limited, lack specificity, and/or not fully outlined

Rules are isolated and robust enough to analyze somewhat

Rules are distinct and clear enough to build logical analysis

Rules are excellently, fully, and, actionably clear

Analysis: How you apply those rules to make your decision (40%)

Not present

Analysis is minimal and incomplete

Analysis is present and builds enough to draw a conclusion

Analysis is present, thorough, and addresses all rules in context

Analysis is excellent, logical flow is followed, and all rules are contextual explored in detail

Conclusion: How this affects future decisions (5%)

Not present

Conclusion is barely present

Conclusion adequately covers decision

Conclusion applies analysis to future situations

Conclusion provides a concrete and actionable way forward

General Communication, Length, and Logical Flow (25%)

I don’t know what you are talking about

A hot mess (probably written in one night)

Clear enough your points are made

Good logical flow, no confusion for reader

Competent, no excessive words, and very clear

APAish style (10%)

What’s APA

Minimal APA

Some APA

General APA

All Important APA

Entertaining (bonus)

Not

To the point

Mildly Enjoyable

Enjoyable

Make a movie