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PAPERPP4.pptxSocial Media in the Workplace
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Introduction
Social media are applications and websites that enable users to create and share content over the internet
It enables them to engage in social networking
Individuals from different geographical locations can easily share information
Social media enable people to easily connect and interact
Social media are the various applications and websites that individuals can use to create and share information with others (Burgess & Burgess, 2013). Among the most popular social media applications are Facebook, Twitter, and Instagram among others.
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Importance of Companies Embracing Social Media
Social media have a variety of benefits for companies that embrace them
1. Brand Awareness
Each company wants its brand to be known
Social media make this possible through digital marketing
It exposes the company to a huge audience
Social media are important for companies because they enable them to achieve brand awareness (Al-Deen & Hendricks, 2012). Companies that use social media are able to reach a large audience and market the brands.
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Cont’d
2. Cost-effectiveness
Social media are important because they enable companies to achieve cost-effectiveness
It is cheaper to market through social media than through any other means
The company only needs to sponsor its page once
It is also cost effective to use social media as a marketing tool as compared to other marketing strategies. A company can only create a single marketing message and share it across various social media platforms. The message can be viewed across the world at no additional costs. This makes social media an important tool because it enables companies to minimize costs (Burgess & Burgess, 2013).
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Advertising Through Social Media
Companies can use different social media platforms to advertise their products
Facebook, Twitter, and Instagram and effective platforms to achieve this
They allow companies to provide detailed information about their products
Social media provide an important platform on which companies can advertise their products. Depending on the specific products and services being advertised, different social media platforms can be used. Generally, the different platforms allow companies to provide detailed information about the products and services that they are selling.
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Cont’d
Social media platforms have billions of users
Advertising here enables a company to reach a huge audience
It is effective as it is not limited by geographical boundaries
A social media advertisement reaches the while world
Social media have many users. For example, facebook alone has 1.74 billion active users across the world. This implies that advertising products and services through social media exposes the company to hundreds of millions of potential customers. This eventually increases the demand for goods and services.
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Cont’d
By placing an advertisement on social media, such as Facebook, a company will reach millions of potential customers
Advertising on social media is cheap and effective. A company does not need to pay to advertise its products. It only makes a one-time payment to get followers or the audience. Thereafter, advertisements are made free of charge and they can potentially reach millions of users.
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Policies Involving Social Media
A social media policy is a guideline determining how employees should use social media
For instance, they must always be professional when working on behalf of the company
Users need to respect each other privacy
They should also use the right tone of words while posting
It is important to regulate how social media is used especially in the workplace. It has to be used within particular rules and regulations. For instance, employees must always use acceptable words that portray a professional nature. This ensures that they are on the right side of the law.
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Cont’d
The social media policy basically outlines what should or should not be done
The social media policy determines what employees should post or what they should not (Al-Deen & Hendricks, 2012). This is because whatever is posted on social media has an impact whether positive or negative. The policy ensures that the negative impacts are minimized or eliminated altogether.
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Professional Communication Through Social Media
Employees must be professional while using social media
They should use acceptable words and expressions
It is always important to stick to the point
This ensures the information is relevant
Professional communication maintains a professional relationship
Communication through social media must always be professional. The employees must make sure they observe the social media policy while communicating. Whatever words or expressions that they choose to use must be professionally acceptable (Burgess & Burgess, 2013).
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Cont’d
The communication must also be effective
Users must be aware that whatever they post will have an impact
There are also potential legal issues resulting from the use of social media
To avoid, professionalism must be exercised
Apart from being professional, the communication should also be effective. In simple terms, it should focus on the major point. This makes it easier for the audience to understand the message being passed.
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Cont’d
All communication on social media must be within professional confines
To a large extent, the kind of communication that a company does with its stakeholders determines the relationship that will exist between them. For this reason, it is important for all rules and regulations of professional communication to be observed. This ensures the company maintains positive relationships with other stakeholders (Burgess & Burgess, 2013).
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Cont’d
Social media enable a company to connect with the external stakeholders
Depending on how they are used, they can be beneficial or disastrous
It is important to observe the social media policy
This ensures regulations are not breached
The impact that social media has on a company depends on how it is used (Al-Deen & Hendricks, 2012). With proper usage of social media, a company will enjoy many benefits including creating brand awareness as well as attracting and retaining more customers. On the other hand, improper usage of social media can make a company to land on the wrong side of the law.
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References
Al-Deen, H. & Hendricks, J. (2012). Social Media: Usage and Impact. New York: Lexington Books.
Burgess, C. & Burgess, M. (2013). The Social Employee: How Great Companies Make Social Media Work. New York: McGraw-Hill.
