Week 4: The Rhetorical Analysis Final Essay
patrick07
PAPERINSTRUCTION.docxthis week, you will complete the three-to-four-page (750-1000 words) Rhetorical Analysis Essay you began working on in Week 3. Draw upon the Week 3 and Week 4 discussions, the lessons, and textbook readings to help you understand and meet the requirements for the Rhetorical Analysis Essay. Other than finding your chosen ad online, do not conduct any outside research.
At the end of your Rhetorical Analysis Essay, provide an end reference to the advertisement in APA style. Include the title of the ad, the original date of publication, and the web address.
Successful assignments will:
· be focused on analyzing an advertisement, current or vintage, that’s appropriate for a college-level audience;
· include a thesis statement at the end of the introduction that conveys the overall effectiveness of the chosen ad;
· include details to establish the visual description and context of the ad;
· identify the various ways rhetorical appeals are used;
· be typed and submitted as a Microsoft Word document (.docx), with 12-point font
· include an APA cover page
· be three to four double-spaced pages (750-1000 words), not including the title page; and
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· If you submit your paper, you will receive feedback in 48 hours. Please plan accordingly to make sure you have plenty of time to make the recommended changes.
Assignment Rubric
|
Category |
Points |
Criteria |
|
Audience and Purpose |
50 |
Writer has chosen a current or vintage ad for analysis that is appropriate for a college-level audience. Thesis clearly states whether or not the ad was effective or influential. This purpose is clearly conveyed throughout the essay, meeting audience needs and expectations. |
|
Organization and Development |
80 |
The introduction grabs the reader's attention, introduces the subject, and clearly conveys the overall purpose. The body paragraphs work to support the essay's purpose with appropriate content that meets the readers' needs. The conclusion ties the essay together and leaves readers with the dominant impression. (40 points) Writer provides details and descriptions to introduce the ad visually. Identification of rhetorical strategies supports the promise of the thesis by explaining how or why the ad was or was not effective or influential. (40 points) |
|
Style and Mechanics |
20 |
The voice of the writer is clear, distinct, and appropriate. The writer's message is clearly communicated with appropriate spelling and use of grammar and punctuation. Errors do not significantly interfere with meaning. |
|
Total |
150 |
The assignment meets or exceeds the above criteria. |
THIS IS MY WEEK 3 POST DISCUSSION AND THE VIDEO ADVERTISTMENT THAT I CHOSE;
So I choose this ad of coca-cola from 1979 called "Mean Joe Greene," I wasn’t born yet when this was released but this ad pop up on my youtube video feeds when I was watching random videos in youtube, and this caught my attention somehow. As I breakdown the ad, at first I didn’t know who famous Joe Greene so the ethos part wasn’t there for me, but some maybe yes because he is brilliant and that’s why coke chooses him for the influencing their product. Despite the health issue coke brings, they are trying to cover up that part by putting a famous person endorsing them, riding the hype of the Superbowl era. Next is coke target the emotion of the ad; from what I understand, Joe Greene's team was defeated, or maybe he was injured, and the kid cheers him up by giving a coke to him and saying it's okay, this part the coke company exploits this by connecting to the audience. Now the coke company‘s appeal to this commercial is the taste of the coke product; we all know that coke is very addicting, especially for the younger kids; by adding all these elements, coca-cola connects to their consumers through this devious commercial.
https://www.youtube.com/watch?v=xffOCZYX6F8&feature=emb_title
