65 kk5

Company Selection

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Comments and Feedback

1. Met criteria of 500 or fewer employees

I googled it and it said that this company had 9300 employees in 2019

1. Has been in business at least 5 years

X

1. Has an international connection of some kind

It does not appear that this company has international connection. I could be wrong but when I looked it up, it didn’t identify any international connections

Company Description

1. Customer demographics

X

I did see that you identified a target market age as well as potential customers.

1. Products or services

X

You definitely identified the product and services that this company has to offer.

1. Competitive advantage(s)

X

I feel like you could have elaborated more on the company’s competitive advantages. I see you listed the advantages but did not go into detail.

1. Internal scan (controllable elements)

X

1. External scan (noncontrollable elements)

X

1. Challenges or opportunities identified

X

Recommendations

1. There are clearly defined recommended actions.

X

1. Recommendations are justified.

X

1. Ethics discussed are part of corporate decision-making.

X

Sources

1. Between 13 and 20 sources have been used.

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1. Facts throughout the paper have been cited and sourced.

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Formatting

1. APA: Paper is double-spaced throughout.

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1. APA: Headings are provided.

X

1. APA: Citations and sources are correct.

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1. There are no grammatical or spelling errors.

X

1. Overall appearance is clean and professional.

X

General Observations

Overall I feel like you did a great job on the assignment. It was very informative, well put together, clear, and straight to the point. I see a few times where you would list something but never elaborate on it. Your citations look good for the most part including your in text citations. You addressed everything that was required of us in the individual assignment. I think you did a good job. I do not see much that needs improvement.