International Marketing

Starnes-Brenner Machine Tool Case Analysis Length: 3-4 Pages excluding title and reference pages Prepare an analysis to of the Starnes-Brenner Machine Tool Case. A well-constructed paper will reference 2 or more academic sources that may include your textbook and articles from respected business publications such as The Wall Street Journal, Barrons and Forbes. Adhere to APA standards. Prepare the analysis from the perspective of Bill Hunsaker who has relocated to replace Frank Rothe as the company’s sales representative. As Bill, you are ambitious to expand business in Latino, and demonstrate you have the capabilities needed to be promoted to executive management. As outlined in the criteria below, your case analysis should address the following:

• Case Summary: Briefly summarize the case identifying key issues

• Opportunities: Objectively analyze the reasons why to bribe in Latino; consider ethical, legal, and business practices. Support your analysis with evidence such as citations and examples.

• Disadvantages: Objectively analyze the reasons why not to bribe in Latino; consider ethical, legal, and business practices. Support your analysis with evidence such as citations and examples.

• Recommendation: Discuss your plan for addressing bribery as the Latino sales representative. Be specific providing clearly states reasons supported with data-driven evidence.

Criteria Requirements Case Summary

Accurately summarizes case comprehensively identifying all key issues Opportunities

Objectively discusses reasons why to bribe; addresses ethical, legal and business practice issues. Fully supports analysis with valid data.

Disadvantages Objectively discusses reasons why not to bribe; addresses ethical, legal and business practice issues. Fully supports analysis with valid data

Recommendation Recommends a specific plan for future business dealings; includes valid reasons supported by data.

Critical Analysis Consistently employs critical analysis in analyzing the case; synthesizes data to draw valid conclusions

APA and Sources Uses 2 or more academic sources. Accurately adheres to APA standards; reference page and citations are correct. All sources listed in References are cited in paper

Writing Mechanics The paper is logical and well-written; spelling, grammar and punctuation are accurate. Paper is the required length of 3 - 4 pages of content, and includes a correctly prepared title page

Textbook/Source

Cateora, P., Gilly, M., Graham, J., & Money, B. (2016). International Marketing (17th ed). New York, NY:

McGraw-Hill Education. ISBN: 978-0077842161