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· Write a ~5 page paper discussing Starbuck’s approach to creating customer lifetime value and high customer satisfaction. How do they do it, how do they maintain it, what decisions did they have to make in determining their strategy, and what is your assessment and what are your recommendations for them?  Describe their marketing strategy and describe their customer value model, incorporating at least 3 outside sources into your paper.  As always, provide your own ideas and insights as to what marketing strategies and tactics they should add to their current approach.