660 final paper XS

· Company Mission and Critique

At Domino's, their vision entails leading the internet of food in every neighborhood. On the other hand, their mission involves redefining convenience through creating inspired food, picked up in three minutes or safely delivered in 10 (Wings et al.). True to its word, the organization has one among the best products and services globally, which explains its immense success over the years. Every staff member in the organization is dedicated to their clients by providing quality services at very fair prices (Ali, & Raza, (2021). Their success and growth are mostly linked to the fact that their delivery services are unquestionable in terms of efficiency, which has always been part of their vision and mission.

· Outside Stakeholder Groups

Some of the outside stakeholders of Domino’s is the environmental ministry that is more concerned with the effects of processes and raw materials and how the adversely affect the environment (Bariz, 2022). It is therefore recommended that they use biodegradable materials in their packaging.

· External Environment

When it comes to both the internal and external environment of the organization, many factors play a crucial role in its operations and success. Some of the external factors at play include steep competition from other companies in the industry, such as Pizza hut, which is its biggest competitor (Mejia, Zientara, & Orlowski, (2022). Pizza hut has more market share and sales revenue than Domino's. However, on a positive note, Domino's enjoys a competitive advantage over its competitors through its fast and efficient delivery services. The organization does not incur the overhead costs associated with sit-in dining. All its services are delivered online, thus cutting other sit-in restaurants' costs.

The second factor includes a societal environment that provides for legal-political forces, economic and technological forces that affect the organization's operations. Society makes up the market for the products and services offered by the organization and, as such, maintaining a good relationship is crucial. The legal forces entail aspects like payment of taxes that help build the general economy of nations.

The third force is the natural environment that organizations should consider when it comes to means of operations and even raw materials used in their production. These aspects can result in irreversible environmental deterioration, such as emissions and water pollution that harms aquatic life (Stanković, 2021 p.229. Therefore, these organizations must incorporate environmentally friendly processes and biodegradable raw materials.

Moreover, some of the industry factors driving change include technological forces, including incorporating innovation such as using online resources to place orders and make payments. The other is using environmentally friendly processes and materials to ensure minimal damage to the environment.

The organization operates in most states in the United States, not forgetting its global markets in Asia, Europe, and Africa when it comes to market share. In America, the organization has its headquarters in Ann Arbor, Michigan, plus outlets and franchises worldwide. It is estimated that the organization has more than 800 stores around the globe, which goes to show how big it is in the food industry. Further, the organization primarily specializes in fast foods, with pizza having the most significant demand and thus the biggest market. The organization is ranked second in the world after pizza hut with a 20% market share and revenue sales of $300, mostly in pizza.

Existing rivals have been a strategy used by organizations globally for years. It's primarily used to gain a competitive advantage by either offering products and services that are substitutes to those of the rivals or offering the same products with better quality but at lower prices. These two moves always work in many markets and result in a competitive advantage. People are always attracted by excellent quality and lower costs.

One of the future factors that will significantly affect the food industry is the changing culture of consuming healthier foods, which means fast foods like fried chicken and pizzas may soon become obsolete and lose the market—companies like Domino's need to incorporate healthier options into their menu.

· The U.S. and Global Markets

Domino's is one of the leading companies in the food industry globally, after Pizza hut. It operates in more than 9 000 locations in 65 countries. Its global market share is estimated at around 20%, showing its efficient ability to compete with rivals and offer excellent services to its customers, ensuring their loyalty. Its operations are on all continents, with the most dominant ones being America, Africa, and Asia. Its headquarters are located in Michigan, United States, where it was first started with three outlets.

In the United States, some of its ways to remain on top compared to its competitors is through its delivery systems and values that ensure customer satisfaction for all its clients. Its delivery systems are fast and effective, ensuring that customers receive their orders less than ten minutes after ordering. Further, they specialize in the pizza sector, whose demand and the market have significantly increased over the last few years (Sardar). In addition, they offer their products and services at such fair prices that bit those of its rivals, thus being more attractive to potential customers.

Globally, as stated in its mission and vision, it is to be the world's leader on the internet of food. This would be actualized through efficient delivery services, quality food with fair prices, customer satisfaction, and incorporation of the latest technology in the way clients place their orders and make payments.

· Internal Analysis

Domino’s SWOT analysis

· Strengths; high brand recall due to aggressive marketing, efficient services including delivery, ordering, and payment. The others include low costs that are attractive to customers and an efficient supply chain.

· Weaknesses; there is a decrease in sales in many of its mature markets dominated by health-conscious populations. Further, its operations in many franchised outlets make it harder to handle operations effectively.

· Opportunities; market expansion in developing countries and incorporation of healthier dishes for the health-conscious populations will see it retain its customers and expand into new and maturing markets.

· Threats; The biggest is competition from direct rivals like Pizza hut and indirect ones like Mcdonald's and KFC. The other threat is evolving customer eating habits that adversely affect the food industry.

In the value chain, some of the critical competitive values involve fair costs of its products and services, incorporation of healthier dishes that serve the health-conscious populations in most mature markets, and the effective and efficient use of technology in its delivery order-placing and payment systems (Kumar, & Tapar, 2021). As part of the tangible goods driving the organization, the company is in a good and stable place, but that does not mean there is no room for growth and positive change that can see its growth and expansion into new markets and, thus, more sales and revenues.

In the core competencies, the competitive value has to do with its values aimed at customer satisfaction, treating its staff and customers with dignity, and the need to keep learning and growing as a company culture (Borisova). They all play a crucial role in its growth and success as a player in the global market. As intangible assets, the company is doing good. It has its values set in the right places to recognize that its staff members and customers are not just resources and profits but people who deserve to be treated.

Revenue-wise, comparing 2020 and 2021, the company was doing better in 2021 since 2020 was mainly characterized by the pandemic that adversely affected most businesses. In the same two years, its market share has remained somewhat the same with competition from Pizza hut, its biggest rival, and others like KFC and Mcdonald's.

As a player in the global market, Domino's pizza can be said to be in the last stage, the maturity stage of the life cycle. The company has undergone expansion, though still expanding into new markets, and has a dominating global presence in the food industry (Frederick & Parappagoudar, 2021). The organization is doing well for itself and still shows more growth as the worldwide market keeps evolving and it continues to expand and penetrate more markets.

· Current Strategy- 2022

Domino's success has not come about by accident but through excellent strategies that have seen it grow and expand into new markets. As a global player delivering pizza in more than 92 countries, some of the company's strategies include using a strong and efficient delivery infrastructure (Monera). This infrastructure includes its own Domino's delivery system independent from others such as Uber eats or DoorDash. This allows the organization to own and control its clients' customer experience. This way, they can ensure their clients are well taken care of and their complaints handled within the shortest time possible.

The second major strategy is technology and innovation in its delivery systems. Over the years, the organization has found innovative ways to ensure the efficient delivery of its products to its clients. Among them is altering the Chevrolet spark to have only a single seat and a built-in oven that could keep pizzas warm during delivery (Sardar). The other is using a commercial drone that could take half the time that motorcycles would use to make deliveries. Additionally, the latest innovation in autonomous vehicles enabling customers to see where their delivery is in real-time and enter a code they must feed on a touchscreen to retrieve their pizza from the vehicle. Thanks to such evolving innovations, the company grows and expands through excellent customer experience.

· Long-term Objectives

Even though the organization already has a global presence in more than 92 countries, it continues aiming at penetrating more markets and, thus, more expansion. As an objective, the company currently aims at penetrating the British market, where it is yet to make an imprint. Such a move would mean more customers and, thus, more sales and revenues.

The other objective entails providing a better customer experience through faster and more efficient delivery systems and even the production of tastier pizzas that meet customer tastes and preferences, which explains the use of innovation and modern technology in its operations, such as commercial drones that deliver pizzas in half the time motorcycles do (Oskooei, 2021).

Further, Domino's aims at finding ways to make their pizzas using shorter periods to meet the increasing demand and make more sales. Such an objective would mean using modern equipment that may or may not exist yet. However, with the organization's track record of incorporating innovation in its operations, one can be confident that they will come up with a means to make the pizzas over a shorter time and thus make more deliveries and get more sales.

Moreover, with the evolving customer needs for healthier food due to the increase in awareness and campaigns to adopt healthier lifestyles, the company is

forced to make it their long-term objective to offer healthier foods if they want to survive and thrive in the market some years to come. Which is an objective Domino's pizza can deliver on (Afridi, 2021).

· Organization

Domino's Pizza organization begins with the chief executive officer (CEO), whose role is to oversee all the company's operations. The other topmost executive is the chief financial officer (CFO), that oversees everything financial in the company. The other executive members include the chairman and non-executive director (Idris et al., 2021). Further, it has a board of governors comprised of three committees that focus on the nomination, remuneration, and auditing of the company's financial books.

At the managerial level, several managerial teams promote excellent practices and roles that ensure the smooth running of daily operations.

Additionally, the company has a senior independent director who addresses the needs and issues of its shareholders, who happen to be the organization’s priority over the customers.

Moreover, the company's organization includes a culture that is deemed one of the best in Europe. Its foundation is its mission, which aims at being the best pizza delivery organization globally. The result is a string of powerful beliefs, values, norms, and behaviors embraced by employees dedicated to the organization's success (Wings et al.). To ensure diversity, which results in creativity and innovativeness, the organization employs persons that embody diversity in terms of race, gender, religion, background, and skin color. This diversity ensures that employees learn from each other and develop positive attributes helpful to the organization, such as conflict resolution.

· Summary of the Top Current Risks.

Some of the significant risks facing the organization involve the changing customer culture that entails the adoption of healthier lifestyles that mean consuming healthy foods (Ben-David, 2018). This change could harm Domino's, which specializes in fast food, and the entire food industry.

The other major threat is the fierce competition from other global players such as Pizza Hut, which has been leading the industry for years. With a bigger market share and annual sales and revenues, the company poses a major threat to Domino's. This means they have to develop more creative and innovative ways to gain a competitive advantage and thus, be on the same level as Pizza hut or even better (Frederick & Parappagoudar, 2021). With the mitigation of such risks, the organization is expected to lead in the global market and expand even into small and new markets, mostly in the developing nations characterized by immuring and small markets with many new entrants.

· Top Three Competitors

The company's biggest competitor is Pizza hut, which is considered its only direct competitor since it also serves pizzas globally. The company is considered the leading fast-food company, followed by Domino's Pizza (Monera). The company operates in more countries with more market shares than Domino's, making it a great competitor, which is considered a major threat to some level.

Though indirect because they do not offer pizzas but are still in the fast-food industry, the other competitors include Mcdonald's, with a market share in the United States of about 18%. The growth and expansion of the company over the years have seen it grow to a global company making it a rival to Domino's in the delivery of fast foods.

Another indirect competitor is Kentucky Fried Chicken (KFC), specializing in fried chicken and fries. As the name suggests, it was started in Kentucky and, through franchised outlets, grew and expanded all over the world to become a global player. Over the years, it has diversified its menu to include more fast foods apart from fried chicken and fries (Ali). Thanks to the location of its outlets worldwide and the level of consistency in terms of products and services, the organization is termed a major rival to Domino's pizza.

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