Case Study

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The purpose of this assignment is to get you to focus on how business in a foreign country environment may impact or be impacted by the issues and challenges contained in your topic. It is important to try to identify a dilemma or challenge that will require the reader to choose among a set of options in resolving or mitigating the issue.

This assignment will be the launching point for researching and identifying the facts needed in developing your case study.

The steps to complete this assignment are as follows:

1. Finalize your choice of a foreign country setting for your case study project.

2. Identify a topic that has relevance or importance for the country you choose.

3. Specify a single or small number of challenges, opportunities or dilemmas that are presented by your topic/country choice.

4. Do basic research to determine the extent of the challenges, opportunities or dilemmas and whether there are possible solutions already identified.

5. Identify a specific COMPANY that is or may be involved in the issue. This company will be the subject of your case study along with the country.

Your submission should include a discussion of why you chose the country and topic combination. You should indicate specific information about the country that led you to that choice. Provide data or examples to back up your conclusion that a dilemma, opportunity or challenge exists relative to that topic. You may identify a real-life situation involving the county, issue and company or a hypothetical.

Here are very brief examples to illustrate what is needed:

(CHALLENGE) Population Services International must identify the best way to market its birth control production Bangladesh in order to have an impact on high birth rates that negatively impact economic growth in the country. They must do so in a way that recognizes and responds to COUNTRY ENVIRONMENTAL DIFFERENCES (PESTEL analysis) which make marketing the product in Bangladesh very different than in the US or Europe (See Population Services International case study).

(OPPORTUNITY) Growing incomes that have resulted from the benefits of Globalization in Thialand has led to the increase in incomes and the resulting demand for consumer goods (THE WORLD IS FLAT, GLOBALIZATION material). Harry's Razors has the opportunity to expand its market to Thailand but must do so in a way that maximizes the market potential while at the same time recognizes that incomes in Thailand will limit the demand for the product at US price points (See Harry's Razors student case study).

(DILEMMA) Consumers in Germany are demanding more environmentally friendly packaging of processed food items over concern for ENVIRONMENTAL SUSTAINABILITY. The government has responded by requiring companies to produce 100% recyclable packaging for all products sold in Germany by 2030, above the 75% limit currently set by the European Union. Proctor and Gamble Corporation is faced with intensifying its sustainability efforts to meet this requirement but must do so in a way that does not impair profitability. (Hypothetical based on a real requirement)

Your write up for this assignment should be a minimum of two to three double-spaced pages. Think about having at least one paragraph that describes and explains the information contained in the five steps.

You should review all of the material in the Case Study Resources folder on Blackboard before beginning this assignment. You are strongly encouraged to choose and begin researching one of the topics listed in my Powerpoint outline. If you would like to address a different topic, you should let me know with as much information as possible, what the topic is and how you plan to address it. You should provide references and a citations list at the end of your paper documenting your sources for factual information.