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· Economic—Weak global economy

Explain this economic macro issue is short, and then state how the macro issue is a threat and opportunity to McDonald

· Demographic

Explain this demographic macro issue is short, and then state how the macro issue is a threat and opportunity to McDonald

· Political/ Legal –labor issue

Explain this political or legal macro issue is short, and then state how the macro issue is a threat and opportunity to McDonald

· Technological – Competitors provide higher quality products like Wendy. how this macro issue is a threat and opportunity to McDonald

· Sociocultural – People prefer health diet, so this is a sociocultural issue of McDonald. how this macro issue is a threat and opportunity to McDonald

· Global

Explain this global macro issue is short, and then state how the macro issue is a threat and opportunity to McDonald